8 Ways to Humanize Marketing Automation

If you’re familiar with email marketing, you’ll know that when you receive a “personalized” email, it’s actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t know about you but these days I get a little weary about getting these emails. It’s not that these personalised emails are intrinsically bad. It’s that I can’t help but feel like I’m just someone in a sales funnel to be converted, rather than a real person who needs solutions to my problems. Can you relate? My name is Mui Tsun. I help creatives and entrepreneurs grow a successful business without website and tech overwhelm. I grew up in a large Chinese family (I’m one of 11 children!) and was pretty much left on my own all the time. I grew up

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The Difference Support Makes with Rebecca Nash

You may not see it, but everything you do – from the way you run your business to how you interact with your clients – stems from your story and what you’ve been through. One of the first exercises I walk my clients through (in fact, Rebecca was the very first person I walked through this process!) is determining the theme of their business in one word. Most of the time, people have no idea what this is, and I can often see it before they do. For Rebecca, her standout superpower is support. It’s not that she’s supportive because she’s a nice person (which is totally true), she’s supportive because of her story. From suffering from mental illness and spending four years raising her daughter as a single mom to managing three learning disabilities and a full time job while running a business (Rebecca Nash Photography), this Gem has seen the contrast

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I’m a Success, but Not Financially

Imagine it’s family game night. Fun right? (I know, not what you expected when you clicked on this link, stay with me…) You pull out Jenga. Because everyone likes Jenga and it’s simple: re-stack the blocks without f’ing everything up and making it fall over. I play Jenga every single day of my life. Only this edition of Jenga is called, “finances as a start up business owner.” It’s not quite as fun, or simple… If I pay the gas bill today, will it be too late to pay my AT&T bill in 3 days without my phone shutting off? Because if it does get shut off, how on earth do I run my business? Can I buy groceries today without having to ask for another extension on my rent due date? How big of an anxiety attack will I have if I spend an hour catching up on my bookkeeping

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3 Steps to Cutting the Noise and Creating Content with Purpose

Are you writing with intention for your audience or are you just writing to write? If you’re not sure of the answer or looking for a refresh it’s time for a brainstorm session. No matter what dream you’re chasing, connecting with your audience is key and understanding your ideal audience is essential to producing valuable content. Defining Your Audience First things first, who are you writing for? I know this may sound kind of basic, but have you really thought about whom you are writing your blog and social media posts for? To make sure you are writing impactful content it’s important that you really identify with who your ideal audience is. You know the phrase your vibe attracts your tribe? Well this also rings true to the content you write. If you’re working on refining your content it’s also important to note that sometimes your ideal audience and current audience don’t always align perfectly so we’re going to

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5 Ways to Start Taking Small Steps for Big Results

Often times I find myself sitting at my desk at my job, or at home at the dining room table, looking at my planner intently with overwhelm.  Whether it be big goals and changes for myself or my business that I am striving for or daily tasks that need to be done, I am frozen because I don’t know where to start, so I end up starting nowhere and sit there for another long period of time.  I want to do all of these big things, like lose twenty pounds, get to yoga 2-3 times a week, and actually run a 5K.  Even when we are frozen in completing out to-do lists, we all have to start somewhere. RELATED READ: 2017 Planner Recommendations Straight from Creative Entrepreneurs Ever since my grandma, who battled breast and bone cancer for nine years, told me her greatest advice was to “follow your heart,” I

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How to Not Hate Yourself Long Enough to Enjoy the Twinkle Lights

The holidays are exhausting in every way, good and bad. And for everyone they’re tinted with memories of the past, good and bad. No matter…

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5 Reasons Why You Need to Give Words to Your Heart and Share Your Story

I have news for you. Ready for it? You have something extraordinary. I know that it can be so easy to look outside of yourself…

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Dear Entrepreneur: If You Were Your Bravest Self, What Would You Be Doing?

Dear Entrepreneur, When was the last time you gave yourself permission to dream big? When have you stopped work to think about where you want…

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