Posts by Allyn Lewis

Falling into Comfort

In case you haven’t heard, “get out of your comfort zone” may just be the trendiest phrase among entrepreneurs now and forever… And I agree, getting out of your comfort zone is important, well, necessary actually (we even have a guest post on “Why Eliminating Your Comfort Zone Should Be Priority Number One“), BUT in order to get out of your comfort zone, you need comfort. Everyone is like “oh fall, I love you so much” and I’m over here like “It’s time for me to move south”. Fall makes me uncomfortable. I’m not all about dead leaves, or pumpkin spice everything (especially because I’m allergic to cinnamon), and it reminds me that winter is coming and I just can’t deal with that. I am about the fall fashion, though. And why? Because it’s comforting. As we switch from easy, summer styles to chunky, oversized knits I’m reminded how essential

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10 Things to Treat Yourself to this Month (That Do Not Include Pumpkin Spice Anything)

Fall is in the air and while I can get excited about adorable booties (all of my favorites are on my STEP Pinterest board) and chic cozy sweaters (this girl’s got a board for those too), the crisp, cold air is just not my style. So, while everyone else is drooling over dead leaves and anything with the wordage “pumpkin spice” on it, I found a few less basic (did I really just say basic?) things that are perfect for showing yourself a little extra love and indulgence this month… And none of them are pumpkin spice related, promise! =P 1.) Caramel Apple Twizzlers: Move over pumpkin spice everything. Caramel apple is the all time fall flavor. These babies are incredible. Last week, I made a special trip to Target just to buy 5 packs. Not. Even. Joking. ($1.00 for an 8 Pack at Target) 2.) A dress you can style 30 ways:

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12 Reads to Help You Understand the Importance of Mental Health as a Creative

There are two secrets to success: 1) hard work and 2) a strong mindset. The first one takes a long time no matter who you are, no matter what you do. However, there are always those people who seem to skyrocket to success, but I’m realizing this isn’t the case. The people who seem to succeed faster, with less “effort” have simply just learned to master their mindset earlier than the rest of us, which allows them to be fulfilled within each step of the journey. And by mindset, I don’t mean this fluffy space in your head that only has room for positivity where visualizing a rainbow magically zaps away any problematic struggle or situation. By mindset, I mean the strength of your mental space and developing mental toughness and emotional intelligence. Today is World Mental Health Day, and because there is no cause out there that I think is

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The Secret to Finding the Confidence You’ve Been Looking For

For my skimmers, here’s what you’ll find in this post: one look + one life lesson. Featuring a convertible dress you can wear 30 ways, learn why you’re experiencing resistance when it comes to finding confidence and what to do about it.  The Look: Midi Dress in Dark Amethyst from HipKnoTies ($49.99 – Save 20% with code GemNation20) // Gold Open Bangle from Drew & Co. ($50.77) // Blue Taylor Tassel Crossbody Bucket from 88 Handbags ($45) // Coachella Rose Stainless Steel Watch from Escape Watches ($150) // Similar High Low Skirt from The Real Real ($75) //Nine to Five Ear Jacket Pierced Earrings from Carolee Jewelry ($45) // Aldo Shoes (ON SALE – $45.00) Raise your hand if you’ve never struggled with confidence. Yeah, that’s what I thought. The following phrase seems to keep appearing over and over again in my life in the Facebook Groups I’m a part of and in the conversations I have every day with mind-blowingly brilliant entrepreneurs: “I need more confidence…” to

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The Importance of Structure

The Look The Audrey Petite Carryall in White & Ruby from KYLA JOY ($548 – Save 15% with code ALLYN) // Gold Open Bangle from Drew & Co. ($45.85) // Similar Polka Dot Dress from Ralph Lauren ($104) // Similar Pearl Necklace from Carolee Jewelry ($55) // Bryant Park Stud Pierced Earrings from Carolee Jewelry ($45) The Lesson Not too long ago, I thought everything I wanted was on the other side of freedom. If I only had more time, I could make more money and feel released of this stress.  If I just get this one more thing done I can be done for the day (and then 7 more one more things later it’s 11:30 at night). If I spend this night in catching up on emails, I’ll be free later in the week (it doesn’t work like that, the emails never stop).  I wanted to be my own boss because I wanted to

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How Many Meanings Can You Make with the Time That You Have?

The Look: Blue Taylor Tassel Crossbody Bucket from 88 Handbags ($45) // Coachella Rose Stainless Steel Watch from Escape Watches ($150) // English Factory Cranberry Dress from SerenDipity Boutique ($85) // Aldo Sandals // Styled by Christina Imberlina The Lesson: I want to write about saying no, but I believe in saying yes to as many experiences life can bring you. I want to tell you everything happens for a reason, but sometimes it just doesn’t. I want to show you how to balance life, but life itself is unbalanced. I’ve been at this blogging and writing thing for some time now. Sometimes the words flow out a million miles an hour, ending up all over the place. Sometimes the words can’t be found, anywhere, no matter how many stones I turn over. I always write truth. Things I’m feeling. Things I’m going through, that I’ve gone through. I often feel conflicted because sometimes I think my beliefs don’t stay firm.

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5 Powerful Ways Your Business Grows When You Use Your Story

You know you have a great product/service. People tell you they love what you’re doing and you’re seeing engagement within your online presence, and yet, no sales. What gives? You’re not using your soul and you’re significantly missing out on the value your story has ready to serve up for you. Even though my entire community and the success of my brand is largely attributed to and founded upon vulnerability, there was a time when sharing my story (and the struggles within it) seemed like the worst possible path to growth. I kept talking to all these other business owners around me, even my clients, seeing them struggle, and I so badly wanted to scream, “I’m with you, I’m suffering with depression and anxiety just like you.” But, it heightened my anxiety just to think about exposing my heart in such a way that could open me up to judgement. I

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Be Confident, Love Yourself, and Stay True to What You Believe

I don’t know about you, but few things in life stress me out more than packing – and I’ve found myself having to do a lot of packing lately (not complaining, I LOVE traveling, but that doesn’t make the putting my life together in a suitcase for a week part any less anxiety provoking). I’m always like, “Okay Allyn, let’s only pack what we need, plan outfits out beforehand, and not have to sit to close the suitcase”. (My recent New York Fashion Week adventure really did a number on my suitcase, it has some battle wounds and a large rip sidelining the zipper… whoops.) Entrepreneur Sarah Yonover (above) has innovated quite the hypnotizing product to combat such situations! HipKnoTies is 30 styles power packed into one garment. Yes you read that correctly – one piece, 30 ways. Need I say more? Your HipKnoTies is 20% off with code GemNation20!  I’ll

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