When you see a tweet or Facebook post, a lot of thought and strategic thinking went into crafting that message. Social media has become one of the best and most effective ways to reach consumers and the public and can be an integral way to launch a new campaign. If you’ve been struggling with finding your social media strategy, here’s what is probably missing from your current strategy: Outline your goals and objectives Before you start brainstorming campaigns and approaches, this should be your first step. Set goals such as “Increase Twitter followers by 10%” or “Obtain 10 retweets a day.” Once you outline what you want to achieve with your social media strategy, you’ll be able to better think through what tactics will allow you to achieve your goals. See what type of posts have received the most feedback for you It’s important to look at what your followers interact with the post and what engages them.