Posts by Callie Rose

Glamluxe Collection by Tanus Designs and Jaimie Hilfiger

Brenda Tanus of Tanus Designs and Jaimie Hilfiger – American heiress, socialite, model, and fashion icon – have joined forces to create a fresh, glamorous jewelry line, known as the GLAMLUXE collection. We spoke with both Brenda Tanus and Jaimie Hilfiger to learn more about their draw dropping jewelry collaboration. What was the inspiration for the GLAMLUXE collection? Brenda Tanus: “I was totally inspired by the glamour and elegance of Jaimie Hilfiger. Also, I wanted to design an out-of-the-ordinary collection, ensuring high quality and glamour on each design… Jaimie helped me so much with inspirational photos and her own style perspective.” Jaimie Hilfiger: “Since Brenda has extensive jewelry design experience, it was very easy for her to create something according to my inspiration. Once I saw the sample piece, Brenda and myself both made tweaks until we got it exactly the way we envisioned it. Together we made the ultimate ‘dream team.’ We wanted

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Charity Spotlight on Fab-U-Wish

E! News anchor Giuliana Rancic has joined forces with The Pink Agenda , a breast cancer research fundraising organization. Together, they’ve created an initiative called Fab-U-Wish. Since our Key Cause this month is breast cancer awareness, and Fab-U-Wish recently granted a wish in our hometown of Pittsburgh, we had to show a little love here on the blog:     “Thank you to the @Steelers for making a #fabuwish come true this weekend in Pittsburgh! @thepinkagenda”     The Pink Agenda is a nonprofit that raises funds for breast cancer research and care, including funding research grants and direct care grants. They’re also committed to raising awareness of the disease among young professionals, as they believe that engaging today’s generation is an important step toward finding tomorrow’s cure. Founded by Liana M. Douillet Guzmán, Marisa Renee Lee, and Jaquelyn M. Scharnick, The Pink Agenda partners with people and programs that improve the

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Basics of Nonprofit Grants

If you or your clients are nonprofit professionals, you need to understand the basics of securing a grant. They provide vital funding for nonprofit organizations, and like any application process, there are certain protocols to keep in mind. Let’s review the essentials: a grant is “funding for a nonprofit organization from an outside source, usually for a specific project.” These funds normally comes from one of three sources: A foundation A corporation A government agency (including federal, state and local branches) No matter what type of grant that you or your client would apply for, here’s what you’d need in your arsenal: Clear mission statement Specific goals and objectives Detailed fundraising plan Dedicated board members Committed management and staff Reliable volunteers Legal approval to do business in your community Appropriate tax status and accounting systems Adequately-maintained facilities and equipment Once you’re ready to start searching, there are plenty of online

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Planning to Give Back with Your Small Business

When you’re launching a small business, the initial push to turn a profit can be exhausting. The idea of donating a portion of your proceeds to charity is a lovely one, but not as lovely as the idea of putting food on the table. Yet with enough time and hard work, your small business plans become a reality – even the ever-elusive profits. Once you’ve found your financial footing, you may be interested in adding a charitable initiative to your business plan, but aren’t sure where to start. Recognize that this decision is a personal one, and it depends on both your individual preferences and on your business’s resources. Here are several questions to help you discover the best way to give back with your small business:   Source   Which charitable causes are most meaningful to you, and why?   Will these still be meaningful to you a year

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Unlock Confidence with La Clé Jewelry

La Clé Jewelry has created a product that is both unique and inspiring. Their name translates from French as, “the key,” but these aren’t your ordinary key-shaped pendants. Each pendant is a real repurposed vintage key, and each color represents a different positive quality. The color will fade over time, but unlike most faded jewelry, that’s actually a good thing: “As the color of your key fades over time, it symbolizes the positive energy you’ve absorbed from your key words. Once the color of your key is completely gone, you have the power to make a difference. Take a picture of your #NakedKey and send it to us with a note about what your color/word means to you, and La Clé Jewelry will make a donation in your name to a charity of your choice!” We spoke with the founder, Deanna Saracino, about being an entrepreneur, time management, Scandal, and

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Listen, Lucy: An Online Community That Celebrates the Healing Power of Creativity

  Listen, Lucy is a supportive online community where users submit creative content, such as essays, poetry and art. Many submissions are anonymous, as the site encourages users to find clarity and relief by creating art that reflects their personal struggles. Their mission is to “create a less judgemental, more accepting world.” The founder, Jordan Zangaro, speaks openly about how she turned to writing to cope with anxiety. (Something I personally can completely relate to! I also have such admiration for anyone brave enough to share their own adversity to help others, and Jordan is no exception.)  The site encompasses a “Pay It Forward” movement as well, which motivates users to take part in anonymous random acts of kindness for strangers, after which they leave behind a “Pay It Forward” card. The card also promotes the Listen, Lucy site itself – not a bad marketing strategy!    We spoke with Jordan

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Nonprofit Buzzwords 101

Nonprofit marketing professionals know that when it comes to writing content, audience matters. That’s true of all good writing, but in the nonprofit sector, you must be able to not only 1) distill your mission into a concise, easily-understood message for potential donors, but also 2) be educated in industry buzzwords so you can keep up during meetings with colleagues and investors – and that’s the aspect we’re focusing on this week – nonprofit buzzwords.  Here’s a cheat sheet of 10 of the most frequently-used nonprofit buzzwords. This isn’t to say you should whip up a PowerPoint and cram in as many as you can, but it’s good to know that if you hear one during a meeting, you’ll still be able to contribute to the conversation. Grant: Funding for a nonprofit organization from an outside source, usually for a specific project. Stakeholder: A person or group who has an

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Get Cozy and Give Back with beyondBeanie

What if you could buy one item and support two charitable causes? And how could a business even pull that off?   beyondBeanie has it all figured out. Their company markets a wide range of accessories, but the truly amazing aspect is that each purchase is a catalyst for two results:   Empowering an artisan from Bolivia who created the piece. Helping a Bolivian orphan who needs meals, school supplies, or school uniforms. Bonus: Having a cute new beanie. (Or beyond.)   One thing I love about beyondBeanie’s site is the way that they lay out the value of each purchase in a very simple way, literally saying, “Every product that you buy helps make a difference.” Sometimes nonprofit marketing professionals become so immersed in the details of their cause that they forget the impact that a simple statement can have.     Many nonprofits are also founded upon pure,

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