Influencer Marketing: It’s All About Creating Connections

As entrepreneurs, I think that getting your awesome product or service in front of the eyes of the right people is one of the most challenging, yet important, things you can do for your business because it’s so directly tied into your profit.  So, what if I told you that 92% of people trust their peers or trusted sources to make product recommendations and that 72% of people rely on social media to make purchasing decisions (source)?  It’s pretty clear that word-of-mouth marketing is the most effective.  A recent survey by Think With Google further solidifies this point by showing that 60% of consumers are more likely to buy a product recommended by a YouTuber than a mainstream celebrity.  All of this sounds pretty, incredibly awesome – you connect with a couple of influencers in your field, have them put up a review, and you’re flooded with sales from their

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