Posts by Kaitlyn

Do You Need A Niche For A Successful Blog?

The first blog I ever followed was a lifestyle blog that talked about fashion, recipes, workouts, etc. The first blog I tried to ever create was a lifestyle blog – I talked about 150 different things, and saw little success. Since I’ve niched down, my success has skyrocketed. But instead of just telling you “you need to do it,” I’m going to tell you why. Let’s start off with the basic agreement that your blog has the intention of being a business, or helping your business to grow. If you are honestly just blogging because you love writing and what absolutely no money, success, or growth – then disregard this post! Write whatever you want! RELATED: Are You Blogging for the Right Reasons? Blogging as Content Marketing Content marketing is a buzzword today, and you hear people throw it around quite a bit. Basically it is a marketing approach that involves

Continue reading…

How To Develop Your Personal Brand

You might be a business owner, a blogger, or an entrepreneur – but did you know you’re also a personal brand? You are. Even if your company isn’t “Your Name”, even if your services aren’t talking about yourself, even if you didn’t set out to be one… you are. Taking control of that knowledge and managing how others see you is developing your personal brand and making it work for you. You might be thinking, “But I don’t want to be a brand!” Well, in short, too bad. If you are on social media or in any way ‘searchable’ on the web, then you already are a brand. The next best thing to do would be to develop your brand in a way that best represents you (or whatever you want to represent). Here are ways to develop your own personal brand. CONSIDER YOURSELF A BRAND First and foremost – get in the right mindset. You have to believe that you

Continue reading…

How To Build Your Community or Tribe

Building a community around your business and blog is fantastic and beneficial for so many reasons. Yes, it’ll help you grow larger and more successful, reach more people, and make more money. But more importantly, it will make everything you do feel suddenly so much more worth it. You’ll make friends, build a support system, feel more valuable, and feel more connected. Being an Internet entrepreneur can be lonely – don’t underestimate the importance of making real, solid connections. But, how do you get that community? It’s overwhelming when you start a business online. The to-do list seems never ending, so how do you also work in time for building friendships? How do you get noticed, find your way in, and become someone that people recognize, like, and want to talk to? (Cue awkward high school flash-backs!) Well, I think the Internet community is easier to figure out than high school (thankfully) and building a strong community doesn’t take a lot

Continue reading…