Posts by Nicole Bandklayder

What You Should Be Doing Now to Prepare Your Business for a Successful Year

Every year you have a business you start to see the ups, downs and do the best you can to make it better. I know I do. These past few weeks I have been working to make sure my business(s) put their best foot forward for the year ahead. Here’s how you can do the same: Year Review: Looking back can be the best way to move forward. Make a list of what happened in 2016. Include events you participated in, networks you joined, press you received and even social media campaigns you ran. Now, break this up into what worked and what didn’t. This is the short list for The Cookie Cups: Daniel Carroll of Hammerback Media states “On a daily basis, search engines and social media platforms are modifying their algorithms that determine result page position and newsfeed exposure levels.” “If you don’t have an Internet marketer on

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3 Tips for Helping Your Friends and Family Understand What It’s Like To Own A Business

Entrepreneurship can be a rewarding and draining path to choose or both depending on the day! You probably came up with a great concept or product for your business, developed a business plan and came up with unique marketing techniques. You were so excited to get the word out because you just knew all of your friends and family would immediately be supportive, right? Well, I know it’s not that simple and at this point if you have launched your business you most likely do too. RELATED: Maintaining a Relationship with Your Partner While Being an Entrepreneur It’s not that your friends and family don’t care about your new venture. They care and support you just as they have done for years. A lot of the time they don’t understand the support that is needed from the outside to help your business really succeed. They didn’t get to watch Steve

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15 Things Only Startup Business Owners & Entrepreneurs Understand

Running a Startup is so many things. It’s this exciting, spontaneous, mind blowing, challenging and empowering experience that’s so hard and so self-satisfying at the same time. For startup business owners, we often feel like we are in our own little jungle that only we can understand. 1.) Never being able to get work done because the phone won’t stop ringing! via GIPHY / Source 2.) Pajamas are your fashion statement. You work in them, you wear them out and you live in pajamas. via GIPHY / Source 3.) Just going to “run” to the post office… and everyone else did too. via GIPHY / Source 4.) Bank Account Balance = $12! via GIPHY / Source 5.) Signing a new client! via GIPHY / Source 6.) Getting your first sale on your new website! via GIPHY / Source 7.) Realizing you are completely out of office supplies (and no one told you). via GIPHY / Source 8.) When you realize your dog is

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How to Convert Social Media Followers to Buyers

The Social Media world can be a tricky one to say the least. I manage several accounts daily and with the ever-changing platforms, it can be difficult to keep up and make sure your business pages are getting the content and exposure needed to help grow the business. That said, each platform has it’s own rules and it’s own ways that can help you convert your followers to buyers if you use them properly. Here is a breakdown of the top 3 social media platforms and my tips for getting your loyal following to buy your products: Facebook There is a new addition to Facebook, which you may not have heard about, the Shop! Yes, you can literally list your products in it’s own Facebook Shop where your followers (or anyone) can purchase your products directly just like on your website. Set up the shop just like you would your

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How to use the Pantone Colors of the Year to Benefit Your Business in 2016!

Every year Pantone announces the “Color of the Year”. Well, this year they threw us all for a loop by sharing 2 colors with us! Then, we thought we heard it all- the gender equality angle, the hot fashion angle, and of course the baby reveal jokes! Don’t panic, there’s still hope for all of us! These colors can actually be beneficial to your business if you use them properly. According to Pantone, the colors were selected as a reminder for us to seek “mindfulness and well-being as an antidote to the stress of modern day lives.” Veronica Linette, President of Red Stitch Clothing says, “Pantone colors and the color(s) of the year set the tone for designers and fashion trends to express the time in which our culture is living in. With that said, in order to become a market leader in the fashion industry and when shopping for my boutique

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How To Turn Window Shoppers Into Buyers!

Retail can be a tricky thing, especially when it comes to turning window shoppers into buyers. As many of you may or may not know, I recently opened up the first Bijouxx Jewels retail location and I am about to tell you first hand the way to keep customers interested so you have the best chance of them making a purchase! I also have some great tips for E-commerce window shoppers as well! 1. Engage with the potential customer as they’re browsing around! At this point, the customer is “window shopping.” They are looking at products and have not spoken to any sales associate yet. A quick, “ Hi, how are you?” or “ Just so you know, today is our opening sale” should get them talking. 2. Tell the customer about the brand. (I am going to assume you are not Macy’s or Nordstrom and you are an emerging brand.)

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When to Start Paying Yourself as a Business Owner

When you are starting a business, the last thing you should be thinking about is paying yourself. What you should be thinking about is your budget and/or funding you may need to get your business off the ground. RELATED: How to Set Your Business Up for Financial Success Let’s fast forward a little bit. You are 2-3 years in. You are selling products, services or both and there is money coming in. (If there is no money coming in you need to make a change – that’s for another article.) Generally, if you are selling products when a product sells you make a profit. It really is that simple and at some point you should pay yourself for all of the hard work you have done. [convertkit form=4915104] With business, like your personal life you have several expenses – some variable and some not that you pay monthly. This is where

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ROAR for Good: Smart Safety Jewelry to Reduce Assaults

Last week I had the pleasure of meeting an amazing woman with an incredible story. Imagine this. As a refugee of the Persian Gulf War, you come the United States at the age of 8 with a mission to push for equality and respect for all people, especially the underserved. As Co-Founder and CEO of ROAR for Good, Yasmine Mustafa has proven herself as a fighter, a woman in charge and she won’t stop until she’s made a difference that she can be proud of. She is a tech entrepreneur, community leader, and advisor for several companies in Philadelphia. Yasmine graduated summa cum laude with an Entrepreneurship degree from Temple University and subsequently founded her first startup, an affiliate marketing company helping writers monetize their content. After growing that company, she sold it to a prominent content marketing firm in late 2011. Yasmine also started the Philadelphia chapter of Girl Develop

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