Category Blogging

I’m a Blogger – Here’s Why I Deserve to Be Paid

A few weeks ago, I thought my brain had already clocked out for the night awhile ago, but while laying in bed mid Once Upon a Time episode, I had one of the best ideas I’ve had in a long time: Let’s round up brands that are connected through similar stories (I’m starting with brands that were built by entrepreneurs dealing with depression, brands built by entrepreneurs struggling with anxiety, and brands built by entrepreneurs touched by suicide and then opening up to other topics) to show that your struggles don’t define your potential. Everyone’s attracted to fun fashion and pretty photos, so let’s use those to cultivate mighty conversations on stuff that deeply matters. BOOM. That’s powerful stuff right there. It’s been awhile since I’ve outreached to brands. The past few months, I’ve been working on the more service providing side of my business (please accept my online course as a written note to

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Can You Use That Image You Found for Your Blog Post? Probably Not.

You’re slaying the digital world with post after blog post post of your power packed content. People are starting to notice you, so you’re naturally ready to set up your game. You’ve done your research and have probably read 90% of the articles on visual content marketing strategy out there. You know a picture is worth a thousand words and that your audience will respond better to visual information, plus you’ll also retain their attention longer. Bottom line: beautiful imagery is sure to get more eyeballs on your social media and website content, but every penny you have is already going into your blog or business, so paying $10 for a stock photo or investing in a membership/subscription service is just too much of a financial commitment. It’s oh so tempting. You tell yourself things like, “no one will notice if you pull that image from Google,” and “you’ve connected with X

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Do You Need A Niche For A Successful Blog?

The first blog I ever followed was a lifestyle blog that talked about fashion, recipes, workouts, etc. The first blog I tried to ever create was a lifestyle blog – I talked about 150 different things, and saw little success. Since I’ve niched down, my success has skyrocketed. But instead of just telling you “you need to do it,” I’m going to tell you why. Let’s start off with the basic agreement that your blog has the intention of being a business, or helping your business to grow. If you are honestly just blogging because you love writing and what absolutely no money, success, or growth – then disregard this post! Write whatever you want! RELATED: Are You Blogging for the Right Reasons? Blogging as Content Marketing Content marketing is a buzzword today, and you hear people throw it around quite a bit. Basically it is a marketing approach that involves

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How to Protect Your Website Even if You Aren’t a Tech Genius

As a website designer, I actually enjoy thinking about WordPress for the better part of my day. I know that’s not the case for everyone though. And for the average person trying to manage their own website, all of the details can easily become overwhelming, especially when it comes to keeping their website secure. RELATED: The Most Important Things to Consider When Designing a Website As a disclaimer, our focus is usually on building beautiful websites that actually work (so that beautiful buy now button doesn’t lead to a 404 page instead of your awesome sales page). However there are a few things that we tell our clients when it comes to the basics of keeping your site secure: 1. Don’t use admin as your login name. It’s the most commonly used name, so hackers will always try that first. Some of our logins are pretty silly, we use references from current Netflix binge watch and add random

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The Most Important Things to Consider When Designing a Website

In today’s technology driven world, websites are the way a company does business. It encompasses all imagery and logo aspects to make sure that a perceived view of the company is passed along. The end quality of designing a website often is a strong determining factor when a consumer decides whether or not to purchase from a company. Branding: Color – Make sure your website’s color scheme is cohesive with and accentuates the company’s logo and corporate color palette. Check out this post on why colors matter so much for your brand. Typography – Most companies have a particular style and size of a font (or typography) that they use to help distinguish themselves from that of their competition. Make sure the website uses this consistently and stays in line with the brand’s personality and characteristics. Images and Videos – THIS IS SO IMPORTANT. Images and videos need to be unique

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How to Balance Your Social Media Content to Increase Engagement

The 411 on social media:  I’ve spent a lot of time playing with social media posting frequencies. I’ve found it’s best to abide by the 411 rule of social media to help balance content for my own channels, as well as for my clients. This means posting four informational, inspirational, or conversational posts for every one “soft promotion” (such as an event promotion or a link to a blog post) and every one “hard promotion” (such as “buy this here”). We have a lovely little printable to help you do this (just join Gem Nation for FREE to access it)! Keep reading for how to optimize the worksheet. The first 4 column headings on the top indicate content types Informational – This isn’t referring to posting information on your business. Instead, try to share information on relevant industry news, how-to tutorials, etc. The follower should come away from the post gaining valuable knowledge. Inspirational – Content

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How to Connect with the Right Bloggers for Your Business

In today’s world of over-marketing, consumers are turning to real people and relatable influencers to form their opinions on brands, businesses, and services. Whether you’re a local gym, or a national jewelry brand, connecting with the appropriate bloggers who are cohesive with your brand can create a wave of authentic publicity that can funnel sales and growth! Before you start: Decide what you can offer – Determining what you have to work with up front will keep you on track with both your budget and the amount of product and services you can provide. Do you have a budget for quality bloggers who are asking for a fee, or will you only be providing samples in exchange for reviews? Is there a limited amount of product samples you can distribute to bloggers? Set goals – Blogger collaborations have a variety of benefits, but be sure to decide overall what you’re main goal

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Are You Blogging for the Right Reasons?

There are so many amazing people that start a blog everyday. Whether it’s to document their life or share their passion about anything from beauty to business, there’s a blog niche for everyone. I think for so many of us, we want to start a blog and create an online presence because we have an aching desire for a creative outlet. We want a space that we can call our own to share our insights and projects. Blogging is a beautiful expression of our creativity. While anyone can start a blog, it’s also important to understand why you are starting one. Is it to get famous? Do you want to get free stuff from companies? Are you wanting to write a rant everyday about life’s woes? If any of these are a yes, it’s time to rethink your why and simply keep a personal journal for your rants. However, there

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