Category Branding

3 Steps to Cutting the Noise and Creating Content with Purpose

Are you writing with intention for your audience or are you just writing to write? If you’re not sure of the answer or looking for a refresh it’s time for a brainstorm session. No matter what dream you’re chasing, connecting with your audience is key and understanding your ideal audience is essential to producing valuable content. Defining Your Audience First things first, who are you writing for? I know this may sound kind of basic, but have you really thought about whom you are writing your blog and social media posts for? To make sure you are writing impactful content it’s important that you really identify with who your ideal audience is. You know the phrase your vibe attracts your tribe? Well this also rings true to the content you write. If you’re working on refining your content it’s also important to note that sometimes your ideal audience and current audience don’t always align perfectly so we’re going to

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Why ‘Getting Moody’ Attracts the Right Audience: The Impact of Mood Boards

Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What

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5 Powerful Ways Your Business Grows When You Use Your Story

You know you have a great product/service. People tell you they love what you’re doing and you’re seeing engagement within your online presence, and yet, no sales. What gives? You’re not using your soul and you’re significantly missing out on the value your story has ready to serve up for you. Even though my entire community and the success of my brand is largely attributed to and founded upon vulnerability, there was a time when sharing my story (and the struggles within it) seemed like the worst possible path to growth. I kept talking to all these other business owners around me, even my clients, seeing them struggle, and I so badly wanted to scream, “I’m with you, I’m suffering with depression and anxiety just like you.” But, it heightened my anxiety just to think about exposing my heart in such a way that could open me up to judgement. I

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Why Your Influencer Marketing Strategy Isn’t Working

You’re spending hours and hours researching bloggers and social media connoisseurs. You’re confident they match your target audience and mesh well with the values of you brand. You’ve sent out quite a bit of free products and maybe you’ve even paid for a few features and sponsored posts without seeing much traction in return. Sound familiar? So what gives? Well, and I mean this in the most loving way possible, it’s not them, Gem, it’s you. You can’t just do your research, send out your product, and cross your fingers you’ll see some return from the opportunity. The truth is, there’s a lot of work that goes into influencer marketing before and after that 95% of the brands out there are neglecting. Before: Are you telling your story? Before you even think about reaching out to bloggers, influencers, press, or any other type of exposure, you need to ask yourself if

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3 Tips for Helping Your Friends and Family Understand What It’s Like To Own A Business

Entrepreneurship can be a rewarding and draining path to choose or both depending on the day! You probably came up with a great concept or product for your business, developed a business plan and came up with unique marketing techniques. You were so excited to get the word out because you just knew all of your friends and family would immediately be supportive, right? Well, I know it’s not that simple and at this point if you have launched your business you most likely do too. RELATED: Maintaining a Relationship with Your Partner While Being an Entrepreneur It’s not that your friends and family don’t care about your new venture. They care and support you just as they have done for years. A lot of the time they don’t understand the support that is needed from the outside to help your business really succeed. They didn’t get to watch Steve

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#ShineInto2016 – One Month Challenge for Entrepreneurs, Bloggers & Creatives

OMG Gems! You’re going to LOVEEEEE this! 2015 was an okay year for me. It wasn’t the best, but it could’ve been worse. Honestly, it was just a hot, all over the place mess. I’m ready to take the lessons I’ve learned and turn myself into one of those “if I can do it, so can you entrepreneurs”. I’m challenging myself this month to pin pointing exactly what I need to do to set myself up for success. I’m going to be tackling big goals (like getting to my first 5 figure month) and I am going to succeed. AND, I’m inviting you! We’re going to work together over these next few weeks to develop our game plans and map our success strategies for the new year. I don’t have all the answers – hence why me, you, and all these other amazing entrepreneurs are going to do this together. Over the

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How To Turn Window Shoppers Into Buyers!

Retail can be a tricky thing, especially when it comes to turning window shoppers into buyers. As many of you may or may not know, I recently opened up the first Bijouxx Jewels retail location and I am about to tell you first hand the way to keep customers interested so you have the best chance of them making a purchase! I also have some great tips for E-commerce window shoppers as well! 1. Engage with the potential customer as they’re browsing around! At this point, the customer is “window shopping.” They are looking at products and have not spoken to any sales associate yet. A quick, “ Hi, how are you?” or “ Just so you know, today is our opening sale” should get them talking. 2. Tell the customer about the brand. (I am going to assume you are not Macy’s or Nordstrom and you are an emerging brand.)

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Everyone Is Not Your Ideal Client

It happens more times than not and more times than we’d like to admit. When we’re approached with the daunting question, ‘Who are your clients?’ in one form or another we end up mumbling something to the effect of ‘Um…everyone.’ Because we can’t help but wear our heart on our sleeves and hang our wallet out to dry when we’re first starting out in business. We want to be of service. We don’t want to cut anyone off. And we don’t want to say ‘no’ to someone dishing out a virtual dollar to pay for services we created from our passion. ‘If I don’t say ‘yes’ who knows when the next person will show up?’ Those kind of thoughts may run rampant in your mind right now. But this doesn’t have to be your day-to-day. The biggest wake-up call for me was when I learned after yet another ‘walk-all-over-me’ client, another reluctant refund and another dreaded coaching

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