Category Branding

6 Key Elements to Running Successful Holiday Sales

The holidays are literally right around the corner and you can’t afford not to use this time wisely for your business! According to the National Retail Federation, 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year. The average consumer plans to spend about $805 on holiday merchandise and there’s no reason for them not to spend part of that on your business! Recently, I spent a few weeks of my life pouring my heart and soul into the ultimate guide to navigating holiday marketing for my VIP Gem Nation members. There is SO much goodness and juicy information in this collection that I had to pick a few of my favorite parts to share with you on the blog! Before I spill any of my secrets, the first thing you need to do is realize that running a successful sale is not about simply posting

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How To Develop Your Personal Brand

You might be a business owner, a blogger, or an entrepreneur – but did you know you’re also a personal brand? You are. Even if your company isn’t “Your Name”, even if your services aren’t talking about yourself, even if you didn’t set out to be one… you are. Taking control of that knowledge and managing how others see you is developing your personal brand and making it work for you. You might be thinking, “But I don’t want to be a brand!” Well, in short, too bad. If you are on social media or in any way ‘searchable’ on the web, then you already are a brand. The next best thing to do would be to develop your brand in a way that best represents you (or whatever you want to represent). Here are ways to develop your own personal brand. CONSIDER YOURSELF A BRAND First and foremost – get in the right mindset. You have to believe that you

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How To Build Your Community or Tribe

Building a community around your business and blog is fantastic and beneficial for so many reasons. Yes, it’ll help you grow larger and more successful, reach more people, and make more money. But more importantly, it will make everything you do feel suddenly so much more worth it. You’ll make friends, build a support system, feel more valuable, and feel more connected. Being an Internet entrepreneur can be lonely – don’t underestimate the importance of making real, solid connections. But, how do you get that community? It’s overwhelming when you start a business online. The to-do list seems never ending, so how do you also work in time for building friendships? How do you get noticed, find your way in, and become someone that people recognize, like, and want to talk to? (Cue awkward high school flash-backs!) Well, I think the Internet community is easier to figure out than high school (thankfully) and building a strong community doesn’t take a lot

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How and Why to Create Graphics for Social Media (without Spending Money)

Have you seen all those awesome graphics that people have been sharing on social media and thought to yourself, “I should totally have those too!”. But you don’t currently have the budget or the staff to make it happen on a daily basis. The good news is, you don’t need one! Of course branded images are great but if you’re just starting out there’s no need to wait until you have a designer on standby to start creating those images to share on social media and your blog. So where can you go to make those images? Two of my go to websites are Canva and PicMonkey. Although between the two I prefer Canva because of they have a lot of different templates to work with. RELATED: How to Improve Your Brand’s Visual Appearance To get started with Canva, you have to create an account. If you want to keep things simple and have less to remember

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The Most Important Things to Consider When Designing a Website

In today’s technology driven world, websites are the way a company does business. It encompasses all imagery and logo aspects to make sure that a perceived view of the company is passed along. The end quality of designing a website often is a strong determining factor when a consumer decides whether or not to purchase from a company. Branding: Color – Make sure your website’s color scheme is cohesive with and accentuates the company’s logo and corporate color palette. Check out this post on why colors matter so much for your brand. Typography – Most companies have a particular style and size of a font (or typography) that they use to help distinguish themselves from that of their competition. Make sure the website uses this consistently and stays in line with the brand’s personality and characteristics. Images and Videos – THIS IS SO IMPORTANT. Images and videos need to be unique

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How To Create Your Own Test Market

These days, most people think in terms of e-commerce, not local opportunities, but sometimes local is the best way to grow your business from the start. Don’t get me wrong- you need a website. Let me explain what I mean…. So, as many of you know, I launched The Cookie Cups in May of this year and had every intention of selling nationally through my carefully developed website. Then, I realized there was SO much opportunity to get the word out locally through festivals, farmer’s markets and even some local distribution at bakeries and on catering menus. I spent about a week mapping out my local plan to go direct to the customers and sell my new product line without having to open up a bakery. I spent the summer baking. Yes, “on the side” of my other endeavors, to meet my customers face to face and understand what they

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How to Improve Your Brand’s Visual Appearance

The content you post is not the only important thing that users will take away from your brand. Your visual appearance is the first thing they’ll notice. A strong visual presence will set the stage for your content and user engagement, and also helps to establish an identity. What all contributes to your visual appearance? Fonts & Colors Brand Logo Photography Graphic Design Editing & Formats Fonts & Color Scheme Every person has specific handwriting, and every brand uses specific fonts. The font and color scheme that you choose can say a lot about your brand’s personality! How to choose a font Consider your brand’s personality – are you youthful, classic, feminine, bold? Make sure fonts are readable at multiple sizes. Keep it consistent and don’t use different fonts every time you create a graphic. It will be much easier for people to recognize your content as belonging to you.

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Tadashi Shoji Embodies Zen Japanese Garden with Spring 2016 Collection

As much as I love the moments sitting at a fashion show – soaking in all the exquisite collections and curating my thoughts on what we’ll be wearing next year – what I love, maybe even more, is the fashion industry itself and the business behind it. Everything that goes into each element of fashion week: the designer collections, embellishing each venue to create a true experience, not to mention the intensive amount of branding that has to accompany each element; it’s so fascinating to me. It took me a long time to decide which angle I wanted to cover fashion week from this year. You can google “[insert designer] Spring/Summer 2016 Collection” and see the looks on an abundant amount of websites. So, I want to give you something different – taking the runway and applying it to real life. Let’s see how this goes. I’ll start this venture with the

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