Category Business

Bombarded, Tales from the Timeline Crypt

Being bombarded by ads is not something that anyone wants to have. Think about when you’re watching your favorite program on TV or getting really involved in a movie on FX; now, ask yourself, how much do you love those awesome commercials asking you to buy the latest sexual health pills and how awkward that is sitting next to your parents or grandma. How about your email inbox? Don’t you love when you have some random person emailing your from a foreign country or selling you the deal of the century? Check out this funny take on this scenario by Callback on YouTube. The same goes for Social Media. Customers really don’t want to be bombarded with messages day after day. The Harvard Business Review recently posted a study where they discussed three myths about what customers want. Below are the myths and the study findings. The Myth, The Legend…Oh

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Color Matters for Your Brand, But Why?

“I want something that stands out. Something flashy.”As a designer working with clients, I have heard this request countless of times. Clients want to stand out and have the correct attention given to their product(s). Many times, a client has an idea of what they want their colors to be, however, the message can sometimes be mixed. The message they want to present can even be totally undermined if the right colors aren’t utilized correctly. Let us take a step back for a minute. I would like to present an idea that may make you think back to the mid-90’s for some amazing web design and marketing ideas that were completely wrong! Holy Ugly Websites Batman! Above, Vincent Flanders illustrates why the Assoication of International Glaucoma Societies (AIGS) website sucks. I can’t disagree. The color scheme, web design and music choices are horrible. I would like to add in a

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My {PR}spective: Writing for Success

Good writing skills are foundational for any PR professional. In fact, some people like myself even chose the profession because of a love of writing! However, learning what writing techniques are effective in PR-related writing such as pitch letters and press releases takes time and understanding of why certain emails and letters grab people’s attention, and some don’t. Granted, I’m still trying to figure out what I can incorporate into my pitch letters and press releases to make them stand out, but here are a few tips I have uncovered along the way. Infuse personality: Imagine you got an email for a new product or service that looked mass-produced and robotic, as if a computer program had been designed just to write it. How likely would you be to respond? Not very. The emails that will grab people’s attention will effectively make it clear that a person took their time

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(Part 2) PR Lessons from the Largest Charity Organizations

Last week, we learned a few PR lessons from Forbes’ top five largest charity organizations. Let’s see what gems we can learn from the rest of the Top Ten:  

Reputation Management: Should Your Company Care?

It’s been said reputation is everything. Reputation is defined as the estimation in which a person or thing is held, especially by the community or the public generally. Forbes online had a great article that sparked my interest about Online Reputation Management. Businesses aren’t the guys who got drunk and tried to get rid of their embarrassing pictures on Facebook. Businesses want to make sure their names and brands present a reputable image to their existing & potential customers. To ensure this, companies rely on internal or external Online Reputation Management (ORM). Advertisement ORM can be done one of two ways. Like a popular movie from the 80s you can either follow the tiny, green, Buddha-like sensei or the yin to his yang, dark master with the red lightsaber. To those nerds like myself, you know who I’m talking about! The darker path includes censoring your complaints, paying people to write good reviews

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My {PR}spective: Growing Your Knowledge & Network

If there’s one thing I’ve learned about PR, it’s that it is not only what you know that matters, but who you know. Of course, at the end of the day, they’re both important. So, stay up-to-date on industry news and compound that knowledge with tangible interactions that are beneficial to both parties. Here is my advice to both excel in your knowledge and your network. Advertisement What You Know Stay on top of the latest news by visiting PR and Business focused websites. A few of my favorite are Forbes, Mashable, and PR Daily. Sign up for Google alerts, and you will get emails about news pertaining to key words that interest you. Examples include ‘Public Relations,’ as well as names of certain companies you are either following or managing. Twitter – this social media platform is a valuable resource for finding relevant information. Follow leaders in your industry

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Branding – A Brief History

We, as human beings, have been a very creative species. We have created language and symbols that represent our most important aspects of life. Businesses have had to create a language of their own to create an image of who works for them and what they stand for. When I think of branding, I think of all the business strategies that a company communicates to gain my business. This is an elaborate dance where detailed steps are needed to complete a complicated number. Let us take a few steps backward and see why a brand is important to us… Branding is not a new concept. We, as a species, have been developing “brands” for millennia. From the days when goods were placed in the ancient market places, there were goods and services that were acceptable and there were those that were not. At first it was crude. People yelling out

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BUSINESS: Social Media Site Breakdown

  Raise your hand if you have a love-hate relationship with social media.  I do not. I love social media to a completely unnecessary extent. BUT, I know that this is a frustrating area for a lot of business owners, beginner bloggers and people who want to have an online presence in general. Last week, I was working on a Social Media Strategy for a client and I started thinking in depth about not only how to use each platform but also why each one was important for the business at hand. I was doing some research and noticed that there was surprising little to no detailed information on how the specific purposes and benefits of each platform differ from each of the others. Advertisement:   So, I wanted to take a few minutes to do a bit of a breakdown for you guys. Social media is vital to any business

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