Category Business

You Wouldn’t Have Your ‘Why’ Without Your Struggles

Everyone has a why. It took me a long time to find mine. I can remember the terrified feeling clearly. I was cowering by the front door, frightened by something in the house. What was it? My memory is fuzzy now. It may have been a mouse. Or a strange noise I couldn’t identify. Whatever it was, I wanted to get out. But I couldn’t. My mother had gone to the market and locked me in the house on my own. A couple of years later, when I was six, I was knocked over by a car. Neither of my parents came to visit me in hospital. Looking back, I can rationalize and try to understand why, but even as an adult I am filled with sadness when I think about this, so as a child I must have felt completely abandoned. And that feeling of helplessness and abandonment continued

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The Top 5 Legal Checkpoints on Your Business Roadmap

Question: What do lawyers and tour guides have in common? I’ve met my fair share of not-so-great tour guides. They can be stand-offish and not very personable. They can sound like one of Charlie Brown’s teachers and put you to sleep. If they’re really bad, you’ll just walk away having learned absolutely nothing. The same can be said for not-so-great lawyers. As an attorney myself, I know this all too well. We can be an intimidating and boring bunch. And one of the worst-case scenarios with a lawyer is that you leave a meeting more confused than before. But they can also be great! Last summer, my family took a trip to Italy. It was awesome. One of the best parts of the trip was when we connected with a man named Lorenzo who gave us a tour around Tuscany. Lorenzo was an incredible tour guide. He was friendly, engaging,

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January 2017 Income Report – $815

I love the idea of income reports – the transparency, the strategy – but let’s face it, it’s discouraging when the only ones out there are from people making 5, 6, 7 + figures a month. Their strategies don’t always, or ever, seem realistic for where my business is at. I want to clarify that I’m 5 years and a few failed business models in (including a breakup with a business partner and a significantly profitable PR firm that was burning me the hell out). I’m not at the beginning. So wherever you are, no matter how many times you’ve failed, you still have a journey to go on and a story to tell. And so, as part of My Story to Making $10K a Month, where I’m inviting you to follow along while I figure out how to make 5 figures every 30 days, I’ve decided to do a business and blog income report

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8 Ways to Humanize Marketing Automation

If you’re familiar with email marketing, you’ll know that when you receive a “personalized” email, it’s actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t know about you but these days I get a little weary about getting these emails. It’s not that these personalised emails are intrinsically bad. It’s that I can’t help but feel like I’m just someone in a sales funnel to be converted, rather than a real person who needs solutions to my problems. Can you relate? My name is Mui Tsun. I help creatives and entrepreneurs grow a successful business without website and tech overwhelm. I grew up in a large Chinese family (I’m one of 11 children!) and was pretty much left on my own all the time. I grew up

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I’m a Success, but Not Financially

Imagine it’s family game night. Fun right? (I know, not what you expected when you clicked on this link, stay with me…) You pull out Jenga. Because everyone likes Jenga and it’s simple: re-stack the blocks without f’ing everything up and making it fall over. I play Jenga every single day of my life. Only this edition of Jenga is called, “finances as a start up business owner.” It’s not quite as fun, or simple… If I pay the gas bill today, will it be too late to pay my AT&T bill in 3 days without my phone shutting off? Because if it does get shut off, how on earth do I run my business? Can I buy groceries today without having to ask for another extension on my rent due date? How big of an anxiety attack will I have if I spend an hour catching up on my bookkeeping

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I’m a Blogger – Here’s Why I Deserve to Be Paid

A few weeks ago, I thought my brain had already clocked out for the night awhile ago, but while laying in bed mid Once Upon a Time episode, I had one of the best ideas I’ve had in a long time: Let’s round up brands that are connected through similar stories (I’m starting with brands that were built by entrepreneurs dealing with depression, brands built by entrepreneurs struggling with anxiety, and brands built by entrepreneurs touched by suicide and then opening up to other topics) to show that your struggles don’t define your potential. Everyone’s attracted to fun fashion and pretty photos, so let’s use those to cultivate mighty conversations on stuff that deeply matters. BOOM. That’s powerful stuff right there. It’s been awhile since I’ve outreached to brands. The past few months, I’ve been working on the more service providing side of my business (please accept my online course as a written note to

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3 Steps to Cutting the Noise and Creating Content with Purpose

Are you writing with intention for your audience or are you just writing to write? If you’re not sure of the answer or looking for a refresh it’s time for a brainstorm session. No matter what dream you’re chasing, connecting with your audience is key and understanding your ideal audience is essential to producing valuable content. Defining Your Audience First things first, who are you writing for? I know this may sound kind of basic, but have you really thought about whom you are writing your blog and social media posts for? To make sure you are writing impactful content it’s important that you really identify with who your ideal audience is. You know the phrase your vibe attracts your tribe? Well this also rings true to the content you write. If you’re working on refining your content it’s also important to note that sometimes your ideal audience and current audience don’t always align perfectly so we’re going to

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5 Ways to Start Taking Small Steps for Big Results

Often times I find myself sitting at my desk at my job, or at home at the dining room table, looking at my planner intently with overwhelm.  Whether it be big goals and changes for myself or my business that I am striving for or daily tasks that need to be done, I am frozen because I don’t know where to start, so I end up starting nowhere and sit there for another long period of time.  I want to do all of these big things, like lose twenty pounds, get to yoga 2-3 times a week, and actually run a 5K.  Even when we are frozen in completing out to-do lists, we all have to start somewhere. RELATED READ: 2017 Planner Recommendations Straight from Creative Entrepreneurs Ever since my grandma, who battled breast and bone cancer for nine years, told me her greatest advice was to “follow your heart,” I

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