Category Business

8 Ways to Humanize Marketing Automation

If you’re familiar with email marketing, you’ll know that when you receive a “personalized” email, it’s actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t know about you but these days I get a little weary about getting these emails. It’s not that these personalised emails are intrinsically bad. It’s that I can’t help but feel like I’m just someone in a sales funnel to be converted, rather than a real person who needs solutions to my problems. Can you relate? My name is Mui Tsun. I help creatives and entrepreneurs grow a successful business without website and tech overwhelm. I grew up in a large Chinese family (I’m one of 11 children!) and was pretty much left on my own all the time. I grew up

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I’m a Success, but Not Financially

Imagine it’s family game night. Fun right? (I know, not what you expected when you clicked on this link, stay with me…) You pull out Jenga. Because everyone likes Jenga and it’s simple: re-stack the blocks without f’ing everything up and making it fall over. I play Jenga every single day of my life. Only this edition of Jenga is called, “finances as a start up business owner.” It’s not quite as fun, or simple… If I pay the gas bill today, will it be too late to pay my AT&T bill in 3 days without my phone shutting off? Because if it does get shut off, how on earth do I run my business? Can I buy groceries today without having to ask for another extension on my rent due date? How big of an anxiety attack will I have if I spend an hour catching up on my bookkeeping

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I’m a Blogger – Here’s Why I Deserve to Be Paid

A few weeks ago, I thought my brain had already clocked out for the night awhile ago, but while laying in bed mid Once Upon a Time episode, I had one of the best ideas I’ve had in a long time: Let’s round up brands that are connected through similar stories (I’m starting with brands that were built by entrepreneurs dealing with depression, brands built by entrepreneurs struggling with anxiety, and brands built by entrepreneurs touched by suicide and then opening up to other topics) to show that your struggles don’t define your potential. Everyone’s attracted to fun fashion and pretty photos, so let’s use those to cultivate mighty conversations on stuff that deeply matters. BOOM. That’s powerful stuff right there. It’s been awhile since I’ve outreached to brands. The past few months, I’ve been working on the more service providing side of my business (please accept my online course as a written note to

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3 Steps to Cutting the Noise and Creating Content with Purpose

Are you writing with intention for your audience or are you just writing to write? If you’re not sure of the answer or looking for a refresh it’s time for a brainstorm session. No matter what dream you’re chasing, connecting with your audience is key and understanding your ideal audience is essential to producing valuable content. Defining Your Audience First things first, who are you writing for? I know this may sound kind of basic, but have you really thought about whom you are writing your blog and social media posts for? To make sure you are writing impactful content it’s important that you really identify with who your ideal audience is. You know the phrase your vibe attracts your tribe? Well this also rings true to the content you write. If you’re working on refining your content it’s also important to note that sometimes your ideal audience and current audience don’t always align perfectly so we’re going to

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5 Ways to Start Taking Small Steps for Big Results

Often times I find myself sitting at my desk at my job, or at home at the dining room table, looking at my planner intently with overwhelm.  Whether it be big goals and changes for myself or my business that I am striving for or daily tasks that need to be done, I am frozen because I don’t know where to start, so I end up starting nowhere and sit there for another long period of time.  I want to do all of these big things, like lose twenty pounds, get to yoga 2-3 times a week, and actually run a 5K.  Even when we are frozen in completing out to-do lists, we all have to start somewhere. RELATED READ: 2017 Planner Recommendations Straight from Creative Entrepreneurs Ever since my grandma, who battled breast and bone cancer for nine years, told me her greatest advice was to “follow your heart,” I

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What You Should Be Doing Now to Prepare Your Business for a Successful Year

Every year you have a business you start to see the ups, downs and do the best you can to make it better. I know I do. These past few weeks I have been working to make sure my business(s) put their best foot forward for the year ahead. Here’s how you can do the same: Year Review: Looking back can be the best way to move forward. Make a list of what happened in 2016. Include events you participated in, networks you joined, press you received and even social media campaigns you ran. Now, break this up into what worked and what didn’t. This is the short list for The Cookie Cups: Daniel Carroll of Hammerback Media states “On a daily basis, search engines and social media platforms are modifying their algorithms that determine result page position and newsfeed exposure levels.” “If you don’t have an Internet marketer on

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Why ‘Getting Moody’ Attracts the Right Audience: The Impact of Mood Boards

Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What

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Stay Focused and Productive with a Not-To-Do List

Do you ever feel like there’s not enough time in the day? Is “busy” your go-to response when people ask how you’re doing? Do you ever end your workdays feeling like distractions got the best of you and kept you from getting enough done? If so, you’re preaching to the choir. I’m a business attorney for creative entrepreneurs. I love running my own law firm, but staying focused and productive is always a challenge for me. Like many of my creative clients, I struggle with staying on track and not chasing the latest shiny objects. My job is all about protecting businesses, but in order to do that it’s really my productivity that needs protecting. Now, I’m not a productivity guru. But I’ve done a ton of research on the subject, and I’ve experimented with different tools and practices to keep myself on track. There’s one productivity tool that’s been

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