Category Social Media

What to Do When You’re Creating Content to the Tune of Crickets

“Okay, here we go. No turning back now. I’ve drained every last ounce of brain power I have and poured my heart into this; the response to this post is going to be great! Wait for it. No, seriously. Just a little bit longer. Um, what time is it? Maybe it’s just too late. I’ll give it until the morning. Oh, there’s still nothing.” Raise your hand if this is a verbatim recount of a conversation you’ve previously had with yourself. Yeah, I see you slouching down in the back row. As deflating as these experiences can be, we can’t hide from them. Nor should we want to. The truth is you are getting a response. Listen a little more closely. That’s right: crickets. Not what you were hoping for?  That’s understandable. But don’t ignore them. I’ve been there before, and I didn’t listen to the crickets. In an attempt to

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Can You Use That Image You Found for Your Blog Post? Probably Not.

You’re slaying the digital world with post after blog post post of your power packed content. People are starting to notice you, so you’re naturally ready to set up your game. You’ve done your research and have probably read 90% of the articles on visual content marketing strategy out there. You know a picture is worth a thousand words and that your audience will respond better to visual information, plus you’ll also retain their attention longer. Bottom line: beautiful imagery is sure to get more eyeballs on your social media and website content, but every penny you have is already going into your blog or business, so paying $10 for a stock photo or investing in a membership/subscription service is just too much of a financial commitment. It’s oh so tempting. You tell yourself things like, “no one will notice if you pull that image from Google,” and “you’ve connected with X

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How to Convert Social Media Followers to Buyers

The Social Media world can be a tricky one to say the least. I manage several accounts daily and with the ever-changing platforms, it can be difficult to keep up and make sure your business pages are getting the content and exposure needed to help grow the business. That said, each platform has it’s own rules and it’s own ways that can help you convert your followers to buyers if you use them properly. Here is a breakdown of the top 3 social media platforms and my tips for getting your loyal following to buy your products: Facebook There is a new addition to Facebook, which you may not have heard about, the Shop! Yes, you can literally list your products in it’s own Facebook Shop where your followers (or anyone) can purchase your products directly just like on your website. Set up the shop just like you would your

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How to Secure Clients Through Facebook Groups

One of the big questions of being a small biz owner is, “how do I get clients?” Because as someone once pointed out to me, if you’re not making money all you really have is an expensive hobby. “If you’re not making money all you really have is an expensive hobby.” – @SYTBizSolutions Click To Tweet I’ve learned a lot about marketing in 5+ years that I’ve been in business. Some of it from the tons of reading I do, but a lot of it comes from just learning as I go. One of the things I’ve learned is that Facebook is a great place to connect with people but there are right and wrong ways to go about getting clients. RELATED: The Best Facebook Groups to Hangout in for Entrepreneurs The Wrong Way: 1. Spamming people. Facebook is appealing because of the potential to connect with so many people at once. So when

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How and Why to Create Graphics for Social Media (without Spending Money)

Have you seen all those awesome graphics that people have been sharing on social media and thought to yourself, “I should totally have those too!”. But you don’t currently have the budget or the staff to make it happen on a daily basis. The good news is, you don’t need one! Of course branded images are great but if you’re just starting out there’s no need to wait until you have a designer on standby to start creating those images to share on social media and your blog. So where can you go to make those images? Two of my go to websites are Canva and PicMonkey. Although between the two I prefer Canva because of they have a lot of different templates to work with. RELATED: How to Improve Your Brand’s Visual Appearance To get started with Canva, you have to create an account. If you want to keep things simple and have less to remember

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Cross Promoting Social Media Platforms to Build Your Audience

Everyone wants more followers, and sometimes getting them is easier than you think! Cross-promoting your business’s social media accounts is a simple way to boost your fanbase across the board without spending a dime. Here’s how to get started: Make cross promotion easy by creating an online document to list your business’s social media platforms and a link to each: Create a document in your phone, on your computer, in Google Drive, or wherever else is convenient for you. Having all of your links in one location, and in a social media friendly format, will make promotion on the go incredibly easy. For each social media account: Jot down your number of followers. Copy the link to your public profile. Go to Google’s URL shortener Paste your link directly into the box at the top, Click “Shorten URL” Voila! Your link is magically super-short. When you’re trying to squeeze your

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How to Balance Your Social Media Content to Increase Engagement

The 411 on social media:  I’ve spent a lot of time playing with social media posting frequencies. I’ve found it’s best to abide by the 411 rule of social media to help balance content for my own channels, as well as for my clients. This means posting four informational, inspirational, or conversational posts for every one “soft promotion” (such as an event promotion or a link to a blog post) and every one “hard promotion” (such as “buy this here”). We have a lovely little printable to help you do this (just join Gem Nation for FREE to access it)! Keep reading for how to optimize the worksheet. The first 4 column headings on the top indicate content types Informational – This isn’t referring to posting information on your business. Instead, try to share information on relevant industry news, how-to tutorials, etc. The follower should come away from the post gaining valuable knowledge. Inspirational – Content

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The Best Facebook Groups to Hangout in for Entrepreneurs

Is it just me, or does it keep getting harder and harder to get your message across on social media? Like all I’m asking is that you let the people who CHOSE to follow me see the stuff I have to say. Likewise, if you want to blow up my feed with ads and sponsored posts, fine, I can handle it, but what I can’t take is hiding the stuff from brands and other business owners that I actually want to see. For awhile, all we had to worry about was Facebook’s ever-changing algorithm and having to pay to get our content seen. But, unfortunately, other platforms have decided to join the bandwagon and apply similar approaches. Ugh. Rant over (for now). I’m not a fan of paying for advertising on social media. Can it be successful? Yes, absolutely. But that success takes strategy, experimenting, and a hell of a lot of

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