Is it just me, or does it keep getting harder and harder to get your message across on social media? Like all I’m asking is that you let the people who CHOSE to follow me see the stuff I have to say. Likewise, if you want to blow up my feed with ads and sponsored posts, fine, I can handle it, but what I can’t take is hiding the stuff from brands and other business owners that I actually want to see. For awhile, all we had to worry about was Facebook’s ever-changing algorithm and having to pay to get our content seen. But, unfortunately, other platforms have decided to join the bandwagon and apply similar approaches. Ugh. Rant over (for now). I’m not a fan of paying for advertising on social media. Can it be successful? Yes, absolutely. But that success takes strategy, experimenting, and a hell of a lot of
Let me preface this with a friendly reminder of what the purpose of social media is – to share and receive “valuable” information through various connections. That’s literally it. This information can range from being something personal, like so-and-so is getting married, to more professional topics like how to start a business. Yes, there are other subsidiary things that social media can accomplish like increasing sales and website traffic, but if you’re missing the fundamental components of 1) beneficial information and 2) genuine connections, the collateral benefits of social media are not available to you. So, first things first, I’m not even going to talk about buying followers. That should be obvious and if you follow me on anything you are well aware this is unacceptable. However, if the temptation creeps in, you can read this. Now onto the good stuff: 1.) Following back everyone. Someone favorites your Tweet. You get curious
When you see a tweet or Facebook post, a lot of thought and strategic thinking went into crafting that message. Social media has become one of the best and most effective ways to reach consumers and the public and can be an integral way to launch a new campaign. If you’ve been struggling with finding your social media strategy, here’s what is probably missing from your current strategy: Outline your goals and objectives Before you start brainstorming campaigns and approaches, this should be your first step. Set goals such as “Increase Twitter followers by 10%” or “Obtain 10 retweets a day.” Once you outline what you want to achieve with your social media strategy, you’ll be able to better think through what tactics will allow you to achieve your goals. See what type of posts have received the most feedback for you It’s important to look at what your followers interact with the post and what engages them.
Don’t Ruin Your Online Presence Due to Lack of Self-control We all know that in this day and age, your online presence is your personal brand. One that needs to be managed in a manner that appeals to an employer. It is the first impression you will make and if it’s not looking so good, it might just be your last. The content you post on social media reflects much about who you are and what you value. And yes, maybe, you’re not as cynical as perceived by your Twitter followers, which could be friends, families, previous employers, or other networks. Maybe Aunty Mae might be forgiving of that insensitive remark you made on Facebook, but think about Julie or Professor Zhang from college who might stumble on such content. Would they be ok with it? We’ve probably all experienced threads on Facebook where someone is being called out for something, such as making an anti-Muslim comment
Left Shark, escaping llamas, and #thedress have left us glued to our screens, tapping away on keyboards, and aching for more interaction. It’s human nature to want to be part of something bigger than ourselves and these trivial trending topics have given us a space to do just that. But at the end of the day, it doesn’t add up to much – and I know you felt that as you woke up this morning, half ashamed and thinking “I can’t believe I defended the color of a dress last night.” It’s time to start having conversations that count. It’s time to be catalysts for change. You have more to offer the world than weekly Bachelor live tweets and callous complaints about the barista that got your order wrong. We need more from you. The world needs to hear what you’re passionate about and what you value. We need you
You wake up, look at your Twitter follower count and realize that the number still hasn’t gone up. You’re frustrated because you know potential employers check social media accounts to see which candidates have more influence. A quick Google search shows that you can buy thousands of followers for as little as $5! Sure, they’ll be eggs and not real people but that’s a deal you can’t pass up, right? Wrong. The only place you should buy eggs for under $5 is the grocery store. Never buy Twitter followers and here are a few reasons why: 1.) Twitter is based off of interaction and fake followers can’t engage. Twitter is supposed to be a dialogue, not a monologue. If none of your followers are real, there will be no one to retweet and favorite your content. There will be no interaction between you and your followers for others to see
As business professionals, we are expected to know the tools of the trade. Twitter is one of these great tools. If you’re not on Twitter and are a business owner, you should probably get an account as soon as possible. Twitter is very beneficial for entrepreneurship. Whether you want to build your personal brand, communicate with influencers or maintain relationships with business stakeholders, you can use Twitter to your advantage. It’s important to note, the benefits of Twitter arise when you know how to use properly. Simply promoting 24/7 on Twitter will not be enough. Interaction and engagement on social media is key! One of the ways you can maintain interaction with key influencers and continue to expand your network is through Twitter chats. The platform allows you to connect with like-minded people and chat on various subjects. For personal accounts, you can use this platform to benefit your personal