LAGOS, Nigeria – Within Nigeria’s thriving economy, the largest in Africa, POPS Concepts is independently creating the region’s beauty and cosmetics industry. While recent economic growth has allowed for many innovative and creative opportunities to emerge, such as the introduction of African Fashion Week in 2009, Nigeria’s beauty industry has yet to be established… until now.
After realizing the gap in opportunities for cosmetic businesses and makeup enthusiasts in Nigeria, creative entrepreneur and beauty maven, Omolola Faleye, decided to take the makeup industry within her community to the next level with POPS Concepts.
Taking off with an ambitious force, POPS Concepts has the potential to further bloom Nigeria’s economy. The strategic elements of the firm listed below create an ingenious dynamic encouraging education, networking, and exposure on both a local and international level.
- The MakeUp Fair Series – A shopping extravaganza functioning as Nigeria’s leading makeup and beauty trade fair.
- The Christmas Beauty A’Fair – An annual, festive one-stop shop for discovering new beauty brands, stocking up on favorites, and preparing for the gift-giving season.
- POPS MakeUp Academy – Providing quality makeup training to all levels of makeup artists, taught by the best artists and experts in the makeup industry.
- Beauty Press Series – A fast, front-end building experience exclusively for press, providing a one-on-one opportunity to meet and network with brands and industry professionals.
- The MakeUp & Beauty Lovers Blog – A one-stop blog for makeup and beauty lovers covering news from Nigeria and beyond.
- The MakeUp & Beauty Connect Series – A platform bringing together a diversity of passionate individuals within the industry to grow their network, while also celebrating creativity and innovation.
- The Beauty Getaway – A unique opportunity to refresh, connect, learn, and gain exposure by attending international beauty events with like-minded colleagues and professionals.
To date, the forerunning branch of POPS Concepts, The MakeUp Fair Series, has successfully toured six major cities in Nigeria – Abuja, Lagos, Port Harcourt, Uyo, Owerri and Enugu, receiving over 3,500 makeup and beauty shoppers with over 100 local and international exhibitors. The series even caught the eye of international makeup company, Maybelline New York, who sought out POPS Concepts to sponsor the entire MakeUp Fair Series in 2014 in addition to producing the first Maybelline MakeUp Fair to introduce the brand into the Nigerian market.
Being that there is nothing similar or comparable to POPS Concepts currently in Nigeria, this opportunity is bursting with potential. For additional information, visit http://popsconcepts.com.
About POPS Concepts:
Specializing in creating beauty trade and consumer events, POPS Concepts is the driving force behind revolutionizing the makeup business in Nigeria. By providing a credible and vibrant platform for industry professionals and businesses, POPS Concepts is designed to provide businesses with a platform to showcase their brands, services, and products to an interested and engaged audience, while curating opportunities to network, learn, and grow within the thriving community. POPS Concepts is a full-service beauty care, makeup consulting, beauty investment, advisory, and enterprise support firm founded in 2011 and headquartered in Lagos, Nigeria.
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For feature interests, image and interview request contact:
Allyn Lewis
press@allynlewis.com