What You Should Be Doing Now to Prepare Your Business for a Successful Year

Every year you have a business you start to see the ups, downs and do the best you can to make it better. I know I do. These past few weeks I have been working to make sure my business(s) put their best foot forward for the year ahead. Here’s how you can do the same: Year Review: Looking back can be the best way to move forward. Make a list of what happened in 2016. Include events you participated in, networks you joined, press you received and even social media campaigns you ran. Now, break this up into what worked and what didn’t. This is the short list for The Cookie Cups: Daniel Carroll of Hammerback Media states “On a daily basis, search engines and social media platforms are modifying their algorithms that determine result page position and newsfeed exposure levels.” “If you don’t have an Internet marketer on

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15 Little Things Every Person With Anxiety Needs

Having anxiety is like having butterflies in your stomach for any and every given reason, only they’re not friendly, flirty butterflies, they’re more like angry bees. I was recording videos (for the first time ever) last week for From Struggle to Shine (a program where I teach entrepreneurs to strategize stories to build deeper connections with and more support from their audiences) and I felt like said bees were going to be the death of me. There’s physical discomfort – stomach churning, heart racing – topped with mental chaos, not one thought after the other, but all together to create a nonstop buzz.. What do I say? How many freaking times am I going to need to record this before I get it? Will my clients think I’m an idiot? Are my forehead wrinkles showing? I’m too young for forehead wrinkles. Do I really need to do video content? (Yes

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Why ‘Getting Moody’ Attracts the Right Audience: The Impact of Mood Boards

Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What

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4 Ways to Make Traveling Less Stressful

I’ve had anxiety issues for as long as I can remember. Sometimes it’s manageable, sometimes it becomes so overwhelming I can hardly catch my breath. If there’s one thing that stresses me out the most, it’s traveling. And holiday travel? Yikes. Stress-o-rama. Traveling can be a huge, stressful ordeal, especially if you have children with you. And if you happen to be traveling for the holidays, you have the added pressures of cooking, cleaning, and shopping, not to mention the business and professional responsibilities you have on your plate to fulfill before the end of the year — it’s no wonder so many people battle anxiety during this time of year! The good news is that there are several things you can do to ease the stress of traveling. The key is to plan ahead as much as possible and, of course, try to stay patient. That’s easier said than

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10 Things to Treat Yourself to This Month

It’s a precious time of year, one that we must be careful not to get swept away in and take for granted. A small, sweet space between the promises of a new year and the lessons (and stories!) from the one at hand. This month’s 10 Things to Treat Yourself to roundup is a beautiful balance of #GemFinds to help you honor the space between no longer and not yet to set a powerful, but present tone for 2017! 1.) A Statement That Says, “Let’s Cut to the Chase” I’m declaring 2017 the year of directness. No more sugar coating, no more dancing around someone else’s feelings, no more hiding your shine out of fear. The Cut to the Chase Necklace from 7 Charming Sisters is just the reminder you need to protect your own sparkle and not let anyone else waste your shine or your time! If this regal blue piece

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How to Not Hate Yourself Long Enough to Enjoy the Twinkle Lights

The holidays are exhausting in every way, good and bad. And for everyone they’re tinted with memories of the past, good and bad. No matter…

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5 Reasons Why You Need to Give Words to Your Heart and Share Your Story

I have news for you. Ready for it? You have something extraordinary. I know that it can be so easy to look outside of yourself…

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Dear Entrepreneur: If You Were Your Bravest Self, What Would You Be Doing?

Dear Entrepreneur, When was the last time you gave yourself permission to dream big? When have you stopped work to think about where you want…

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