An All Natural Cosmetics Company with the Purest Business Principles

For Suzie Wang, a messy accident ultimately led to the business of her dreams. While formulating an eye cream at a large cosmetics company, the soon-to-be founder of 100% Pure (an all natural cosmetics and skincare company), spilt one of the chemicals. The eroded table was a distinct reminder of how toxic some of the chemicals we use on our faces every day can be. “Why am I even using such a harsh chemical to make products people use on their bodies in the first place?” she asked herself. From that moment forward, Wang was determined to create the most pure products in the world. 100% Pure products are just that – curated completely from naturally-occurring and organic ingredients without the use of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. The brands makeup collection, which has been a cornerstone of 100% Pure’s distinctiveness since the start, is “fruit dyed,” meaning products only contain the color

Continue reading…