Getting a Leg up by Putting Intention Behind Your Business

Instead of growing up with the golden ticket, Tasha Kendall, Co-Founder and CE sOul of How We Soul, grew up with a golden pineapple. With a smile, her mother told her that by placing a golden pineapple in front of their home, people will know they are welcome there. This concept came full circle for Tasha in college while she was volunteering in Botswana, a year that has shaped every year since – you’ll find out more about this in her interview below! She has since moved through life practicing this pineapple principle because she “saw first hand how much feeling wanted, welcomed and cared for meant” to each person. For Tasha, the experience made her realize hospitality goes beyond the home – she’s dedicated herself to living with a gold pineapple painted on her life. This is where her business, How We Soul (HWS) comes in. This Gem creates chic, active leggings (they hug your body in all

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