Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What
Entrepreneurship can be a rewarding and draining path to choose or both depending on the day! You probably came up with a great concept or product for your business, developed a business plan and came up with unique marketing techniques. You were so excited to get the word out because you just knew all of your friends and family would immediately be supportive, right? Well, I know it’s not that simple and at this point if you have launched your business you most likely do too. RELATED: Maintaining a Relationship with Your Partner While Being an Entrepreneur It’s not that your friends and family don’t care about your new venture. They care and support you just as they have done for years. A lot of the time they don’t understand the support that is needed from the outside to help your business really succeed. They didn’t get to watch Steve
The content you post is not the only important thing that users will take away from your brand. Your visual appearance is the first thing they’ll notice. A strong visual presence will set the stage for your content and user engagement, and also helps to establish an identity. What all contributes to your visual appearance? Fonts & Colors Brand Logo Photography Graphic Design Editing & Formats Fonts & Color Scheme Every person has specific handwriting, and every brand uses specific fonts. The font and color scheme that you choose can say a lot about your brand’s personality! How to choose a font Consider your brand’s personality – are you youthful, classic, feminine, bold? Make sure fonts are readable at multiple sizes. Keep it consistent and don’t use different fonts every time you create a graphic. It will be much easier for people to recognize your content as belonging to you.
As much as I love the moments sitting at a fashion show – soaking in all the exquisite collections and curating my thoughts on what we’ll be wearing next year – what I love, maybe even more, is the fashion industry itself and the business behind it. Everything that goes into each element of fashion week: the designer collections, embellishing each venue to create a true experience, not to mention the intensive amount of branding that has to accompany each element; it’s so fascinating to me. It took me a long time to decide which angle I wanted to cover fashion week from this year. You can google “[insert designer] Spring/Summer 2016 Collection” and see the looks on an abundant amount of websites. So, I want to give you something different – taking the runway and applying it to real life. Let’s see how this goes. I’ll start this venture with the
It’s a big day here at #GemNation HQ! I’m thrilled to introduce you to our September Shine Expert, Katell Schmitz, the owner and creative director of Reverie Lane Designs. As soon as I saw her website, I instantly feel in love with the style and quality of her work – I just knew she was someone I had to share with you guys! Keep reading for juicy tips from Katell on why being different is a good thing, the importance of visual consistency for your brand, and her secrets for getting through a creativity block. If you haven’t joined Gem Nation yet, become a VIP today to receive a one-on-one branding consultation with Katell, access to the Guide to Shine: Branding Edition Workbook (coming soon), AND to participate in our Clean Up Your Brand Challenge (details announced shortly). Tell us a bit about your business and how you got to where you are
In today’s world of over-marketing, consumers are turning to real people and relatable influencers to form their opinions on brands, businesses, and services. Whether you’re a local gym, or a national jewelry brand, connecting with the appropriate bloggers who are cohesive with your brand can create a wave of authentic publicity that can funnel sales and growth! Before you start: Decide what you can offer – Determining what you have to work with up front will keep you on track with both your budget and the amount of product and services you can provide. Do you have a budget for quality bloggers who are asking for a fee, or will you only be providing samples in exchange for reviews? Is there a limited amount of product samples you can distribute to bloggers? Set goals – Blogger collaborations have a variety of benefits, but be sure to decide overall what you’re main goal
Think about all the time you spent on your business today. All the little tasks you did. All the emails you read and responded to. All the time you spent in meetings, on conference calls, and creating your social media content. What was the point? Was there even a point? If you’re not attacking each task and opportunity the day brings with intention, purpose, and passion, you’re wasting a boatload of your precious time. Do you have a clear mission statement for your business? Not something that’s just in your head, but a purpose physically written down on a piece of paper? When your customers look at your website or social media channels, are they able to clearly identify your purpose? Defining your mission is essential to your brand. It’s what will keep you on track to push through all of the hard days when you feel like just throwing
If you’re reading this right now, there’s a strong chance that you run your own website/blog or have at least written some sort of online content in your life. We all know what we write and the way we write it is very important, but did you know that there are professionals in the world who can help when we’re struggling to come up with our own copy? Well, struggle no more, because copy coaches are out there to do exactly that! Megan Schopieray, owner of Red Bird Writing, was lovely enough to sit down and answer a few questions about her profession and give some great advice to fellow entrepreneurs. Read on to learn more about copy coaching and get a strong dose of inspiration! Allyn Lewis: What inspired you to start Red Bird Writing? Megan Schopieray: I spent several years in my early 20s trying to figure out