Tag Business

What You Should Be Doing Now to Prepare Your Business for a Successful Year

Every year you have a business you start to see the ups, downs and do the best you can to make it better. I know I do. These past few weeks I have been working to make sure my business(s) put their best foot forward for the year ahead. Here’s how you can do the same: Year Review: Looking back can be the best way to move forward. Make a list of what happened in 2016. Include events you participated in, networks you joined, press you received and even social media campaigns you ran. Now, break this up into what worked and what didn’t. This is the short list for The Cookie Cups: Daniel Carroll of Hammerback Media states “On a daily basis, search engines and social media platforms are modifying their algorithms that determine result page position and newsfeed exposure levels.” “If you don’t have an Internet marketer on

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3 Tips for Helping Your Friends and Family Understand What It’s Like To Own A Business

Entrepreneurship can be a rewarding and draining path to choose or both depending on the day! You probably came up with a great concept or product for your business, developed a business plan and came up with unique marketing techniques. You were so excited to get the word out because you just knew all of your friends and family would immediately be supportive, right? Well, I know it’s not that simple and at this point if you have launched your business you most likely do too. RELATED: Maintaining a Relationship with Your Partner While Being an Entrepreneur It’s not that your friends and family don’t care about your new venture. They care and support you just as they have done for years. A lot of the time they don’t understand the support that is needed from the outside to help your business really succeed. They didn’t get to watch Steve

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When You Should Leave Your Day Job to Start Your Dream Business

You are the only one who can really answer this question for yourself, but I can tell you that I’ve been there. I’ve sat in my office with the gorgeous view of the east side of Manhattan, NYC with a decent salary asking myself the same question. A few years ago I was in your shoes. I was working my butt off for a great company, learning and growing while living the same day to day schedule in an industry I wasn’t quite fit to be in. Finance! What was I doing working in Finance you say? Well, at one point, my 24 year old self came across a great opportunity to learn about business while working for a financial start-up with industry leaders who had incredible entrepreneurial success in their prior life. This was the best decision I could have made at the time. I was in between jobs,

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What To Do When Business is Slow

It’s Summer time and everyone is soaking up the sun at the beach. You and I included! So what does that mean for retail businesses and how does that affect your sales? Well, from my experience it doesn’t necessarily mean zero sales, but it does mean you may not want to splurge on that steak dinner or island vacation just yet! In the retail industry, there’s a little thing called Seasonality. Seasonality determines the scale of sales throughout the year and which months will be the slowest and the highest for selling products. This generally applies across the board for e-commerce and brick and mortar. Here is a great chart that shows what you can expect by month in terms of sales: Below are some of my tips and tricks for staying busy during the slow months even though sales may not be flowing in: 1. Organize Inventory: I like

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How to Set Your Business Up for Financial Success

When starting a business every decision counts. You want to portray the perfect image in everything you do from how you present yourself to how you handle stressful situations. So what’s the secret to success when it comes to starting and running a business? Money. Financial success is what most business owners will probably tell you. No one wants to be in the red and when you’re starting a business it’s important to make smart decisions because, unfortunately, new businesses don’t have the luxury of (nor can they afford) second chances. The truth is the smallest oversight can cost you big time – but only if you let it. Every decision from how to set up your business on paper to which partners you decide to bring on board is directly related to your money and you need to nail it the first time – no pressure. This is our easy guide to managing your

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