Tag Cause Marketing

Charity Spotlight on Fab-U-Wish

E! News anchor Giuliana Rancic has joined forces with The Pink Agenda , a breast cancer research fundraising organization. Together, they’ve created an initiative called Fab-U-Wish. Since our Key Cause this month is breast cancer awareness, and Fab-U-Wish recently granted a wish in our hometown of Pittsburgh, we had to show a little love here on the blog:     “Thank you to the @Steelers for making a #fabuwish come true this weekend in Pittsburgh! @thepinkagenda”     The Pink Agenda is a nonprofit that raises funds for breast cancer research and care, including funding research grants and direct care grants. They’re also committed to raising awareness of the disease among young professionals, as they believe that engaging today’s generation is an important step toward finding tomorrow’s cure. Founded by Liana M. Douillet Guzmán, Marisa Renee Lee, and Jaquelyn M. Scharnick, The Pink Agenda partners with people and programs that improve the

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Planning to Give Back with Your Small Business

When you’re launching a small business, the initial push to turn a profit can be exhausting. The idea of donating a portion of your proceeds to charity is a lovely one, but not as lovely as the idea of putting food on the table. Yet with enough time and hard work, your small business plans become a reality – even the ever-elusive profits. Once you’ve found your financial footing, you may be interested in adding a charitable initiative to your business plan, but aren’t sure where to start. Recognize that this decision is a personal one, and it depends on both your individual preferences and on your business’s resources. Here are several questions to help you discover the best way to give back with your small business:   Source   Which charitable causes are most meaningful to you, and why?   Will these still be meaningful to you a year

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6 Tips to Boost Your Non Profit Event

Non profit events can be a huge boost for community engagement, and BONUS you get to help people while having a great party. But are you getting as much out of your event as you could be? Review our six tips planning checklist to set your non profit event up for success! 1. Curate your dream team: A great planning committee is a must, whether it’s made up of experienced staff members or passionate volunteers, and whether you brainstorm over Google Docs or at a boardroom table. Don’t underestimate the power of constant motivation, and remember to provide regular feedback, check-ins, and suggestions. Related: Analog Tools to Organize Your Brain in The Digital Age 2. Work your network: People in your network (and in your team members’) probably all want to help you, but it might take a few tries to catch them at the right time. That’s why reaching out

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Icy Hot: Why the Ice Bucket Challenge is Spreading like Wildfire

If you’ve logged onto Facebook this week, you’ve probably come across a video of someone dumping a bucket of ice water over their head. Yes, it’s a hot summer day, but there’s more to it than that: those insane, soaking wet people are willing participants in a viral fundraiser called the Ice Bucket Challenge. Challengers also name a few friends in each video, who are encouraged to either A) take the challenge themselves, or B) donate the the ALS Foundation. ALS, short for Amyotrophic Lateral Sclerosis, is better known as Lou Gehrig’s Disease. This devastating condition has a life expectancy of two to five years, during which the patient gradually loses muscle control until they reach a state of paralysis. On average, one ALS patient dies every 90 minutes. There is no existing cure. Like many Americans, I first heard of ALS when I read an amazing book called Tuesdays with Morrie.

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The Business of Making Dreams Come True

Want one of your dreams to come true? Wishing on a star is SO last year – just log on to Dreamise! It’s a crowdfunding web platform where users make a free account, post their dream (currently limited to a five hundred dollar value), and try to score the most votes. (Users can also vote for others, which boosts their own dreams’ rating.) The dream that scores the highest is then fulfilled by the Dreamise team. All kinds of dreams are fair game, from “superhero suit for my son,” to “see the Black Keys in concert,” “the perfect proposal,” and “massage by a cute Asian woman.” (Not sure about that last one!) While you might imagine a band of fairy godmothers behind the scenes, the Dreamise team is actually led by three Russian dudes: founder Nikolay, CPO Vlad, and CTO Max. “Without those guys, Dreamise never would have come to life,”

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PR Pros and Business Owners: What You Need to Know About CSR

Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers worldwide, according to a recent survey by Cone Communications. The same consumer group is also more likely to extend their loyalty to those brands in the future. 42% of how shoppers feel about a company derives from their perceptions of the brand’s charitable practices, according to another recent study by the Reputation Institute. (Image Source: Parsons) “In today’s reputation economy, what you stand for as a corporation often matters more than what you produce or sell,” writes Forbes’ Jaclyn Smith. Business owners have caught on to this phenomenon, particularly in recent years, when sharing charity initiatives with thousands of customers is as

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PR Stunt Spotlight on Calendar Girls

As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before Allyn freaks out, let me explain: believe it or not, that concept launched one of the most successful blood cancer research fundraisers ever. Here’s how it happened: Back in 1999, many of our own biggest concerns involved the world exploding form Y2K. But a woman in Yorkshire, U.K. named Angela Baker was recovering from a true tragedy: her husband, John, had passed away from non-Hodgkins Lymphoma at the age of 54. (Photo Source: Chasing the Frog)   Affiliate:   In the face of her grief, Angela decided to take positive action, and enlisted ten friends from the Rylstone Women’s Institute to

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PR Lessons from the Largest Charity Organizations

Charity organizations can be as small as one person or as gigantic as a corporation, but every single one has something to teach us about PR. Today we’re going to take a look at the big fishes, according to a little magazine called Forbes.