Why Your Influencer Marketing Strategy Isn’t Working

You’re spending hours and hours researching bloggers and social media connoisseurs. You’re confident they match your target audience and mesh well with the values of you brand. You’ve sent out quite a bit of free products and maybe you’ve even paid for a few features and sponsored posts without seeing much traction in return. Sound familiar? So what gives? Well, and I mean this in the most loving way possible, it’s not them, Gem, it’s you. You can’t just do your research, send out your product, and cross your fingers you’ll see some return from the opportunity. The truth is, there’s a lot of work that goes into influencer marketing before and after that 95% of the brands out there are neglecting. Before: Are you telling your story? Before you even think about reaching out to bloggers, influencers, press, or any other type of exposure, you need to ask yourself if

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