Must-Know Secrets to Effective Advertising

Believe it or not, branding, marketing, advertising and promotion are all different and necessary components of a successful business. Many, many people think they can just interchange these words (which drives us nuts). Long story short, branding is your voice and identity, marketing is your game-plan, and advertising is the action of publically communicating your product or service to consumers through creative positioning and paid media spaces. Advertising should be a part of your overall marketing and awareness strategy, not in a category on it’s on! Is you’re head already spinning? Don’t worry, we’re going to walk you through how to make the most out of you advertising campaigns! Brand Before You Expand: Advertising is ineffective without having already established your brand/branding/logo.  You will undoubtedly do more harm to your business than good if you decide to advertise before you have a solid logo and branding strategy in place.  If

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