One of the big questions of being a small biz owner is, “how do I get clients?” Because as someone once pointed out to me, if you’re not making money all you really have is an expensive hobby. “If you’re not making money all you really have is an expensive hobby.” – @SYTBizSolutions Click To Tweet I’ve learned a lot about marketing in 5+ years that I’ve been in business. Some of it from the tons of reading I do, but a lot of it comes from just learning as I go. One of the things I’ve learned is that Facebook is a great place to connect with people but there are right and wrong ways to go about getting clients. RELATED: The Best Facebook Groups to Hangout in for Entrepreneurs The Wrong Way: 1. Spamming people. Facebook is appealing because of the potential to connect with so many people at once. So when
When you see a tweet or Facebook post, a lot of thought and strategic thinking went into crafting that message. Social media has become one of the best and most effective ways to reach consumers and the public and can be an integral way to launch a new campaign. If you’ve been struggling with finding your social media strategy, here’s what is probably missing from your current strategy: Outline your goals and objectives Before you start brainstorming campaigns and approaches, this should be your first step. Set goals such as “Increase Twitter followers by 10%” or “Obtain 10 retweets a day.” Once you outline what you want to achieve with your social media strategy, you’ll be able to better think through what tactics will allow you to achieve your goals. See what type of posts have received the most feedback for you It’s important to look at what your followers interact with the post and what engages them.
Noticeably, Facebook has been coming under attack lately. Tech Crunch has had plenty of embarrassing articles putting more nails into Facebook’s coffin. Only time will tell if Facebook will be able to survive the ever expanding race of the social media platforms out there. Here are some issues that Facebook really needs to look at to regain their health. Affiliate: 1. Slingshot This is Facebook’s version of Snapchat. Is it going to work? Tech Crunch asked if this was going to be Facebook’s third strike. Quite frankly, I am going to have to agree. It looks like it’s cool but it looks like it is just like what’s already out there. To me, I’m not sure if it will pan out. It feels like it’s been a waste of time. Snapchat denied a reported $3 billion to sell to Facebook as well. It’s time to figure out where to go