Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What
The content you post is not the only important thing that users will take away from your brand. Your visual appearance is the first thing they’ll notice. A strong visual presence will set the stage for your content and user engagement, and also helps to establish an identity. What all contributes to your visual appearance? Fonts & Colors Brand Logo Photography Graphic Design Editing & Formats Fonts & Color Scheme Every person has specific handwriting, and every brand uses specific fonts. The font and color scheme that you choose can say a lot about your brand’s personality! How to choose a font Consider your brand’s personality – are you youthful, classic, feminine, bold? Make sure fonts are readable at multiple sizes. Keep it consistent and don’t use different fonts every time you create a graphic. It will be much easier for people to recognize your content as belonging to you.
We’re often told that having it all is an unrealistic, unattainable, and not to mention selfish, goal. Not only do I think this answer’s bullshit, I also find it insulting. Especially when it comes to the realm of careers. It’s something we strive for – “having it all” is pretty much the dumbed down basis of the American Dream – while simultaneously being thought of as just that, a mere dream. And not the kind seen in Disney movies. It’s right up there with Maslow’s theory of self-actualization. As a semi-recent college grad, I’ve found myself thinking about the future more than ever. I’ve tried to stick with the go-with-the-flow attitude that’s gotten me through the past 23 years; it seems that very attitude has only grown to give me a newfound respect for my Prozac prescription. I’ve conquered the task of figuring out a general idea of what I’d
A lot of companies and businesses hire professional graphic designers, and in doing so, spend upwards of a pretty big sum of money for results that look “high-quality” and are effective in portraying the company’s desired main message. You say: Hello, haven’t you heard of Google, or YouTube? There’s all kinds of tutorials (and even classes) that allow someone with basic computer skills to learn on their own. Why spend all the extra money? The answer, quite simply, is the same with any profession – a graphic designer got their degree for graphic design or graphic communications or something else along those lines, because (well, we hope) they’re passionate and enjoy what they do. So by default, they’re bound to do better than the average hobbyist or rookie. These 5 reasons go in-depth as to exactly why professional graphic design could be and is a beneficial investment for your company,
Logos are fun in my line of work. One can see the good, the bad, and the extremely ugly. My, oh my can they be ugly. Here’s the thing…logos are your image. It’s the first thing people see. You need to establish yourself and set your business apart from your competition. The logo is the number one thing that should be looked at when branding your business or product. Let’s say that you have the best product or service. You have killer testimonials that have the competition eating your dust. Now here’s the kicker, you have a crappy logo. Your competition is by and far going to out sell you. Why, you ask? Here is the simple and short version. When people see a logo for a product that is completely off from what they expect from the brand, they’re going to pass it over plain and simple. What Makes