Why ‘Getting Moody’ Attracts the Right Audience: The Impact of Mood Boards

Let’s face it – starting a business is NOT the most pleasant of experiences. Perhaps in a perfect world, we would open up shop and customers would instantly flock to us like seagulls after a French fry. However, we aren’t deep fried goodness and our consumers don’t have wings, so it’s just never going to be that easy. Being a Brand Stylist and Graphic Designer, I know all too well how incredibly frustrated one may become when trying to effectively influence the right audience for his or her business. After banging their head off of their desk a few hundred times, clients often approach me with the same worry: “I know who I want to attract, but I’m confused as to what direction to go in.” This is where the fun really begins for me! The most important step in branding is to set the tone for your business. What

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