Tag Influencer Marketing

Influencer Marketing: It’s All About Creating Connections

As entrepreneurs, I think that getting your awesome product or service in front of the eyes of the right people is one of the most challenging, yet important, things you can do for your business because it’s so directly tied into your profit.  So, what if I told you that 92% of people trust their peers or trusted sources to make product recommendations and that 72% of people rely on social media to make purchasing decisions (source)?  It’s pretty clear that word-of-mouth marketing is the most effective.  A recent survey by Think With Google further solidifies this point by showing that 60% of consumers are more likely to buy a product recommended by a YouTuber than a mainstream celebrity.  All of this sounds pretty, incredibly awesome – you connect with a couple of influencers in your field, have them put up a review, and you’re flooded with sales from their

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Why Your Influencer Marketing Strategy Isn’t Working

You’re spending hours and hours researching bloggers and social media connoisseurs. You’re confident they match your target audience and mesh well with the values of you brand. You’ve sent out quite a bit of free products and maybe you’ve even paid for a few features and sponsored posts without seeing much traction in return. Sound familiar? So what gives? Well, and I mean this in the most loving way possible, it’s not them, Gem, it’s you. You can’t just do your research, send out your product, and cross your fingers you’ll see some return from the opportunity. The truth is, there’s a lot of work that goes into influencer marketing before and after that 95% of the brands out there are neglecting. Before: Are you telling your story? Before you even think about reaching out to bloggers, influencers, press, or any other type of exposure, you need to ask yourself if

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