Tag Marketing to Make a Difference

Basics of Nonprofit Grants

If you or your clients are nonprofit professionals, you need to understand the basics of securing a grant. They provide vital funding for nonprofit organizations, and like any application process, there are certain protocols to keep in mind. Let’s review the essentials: a grant is “funding for a nonprofit organization from an outside source, usually for a specific project.” These funds normally comes from one of three sources: A foundation A corporation A government agency (including federal, state and local branches) No matter what type of grant that you or your client would apply for, here’s what you’d need in your arsenal: Clear mission statement Specific goals and objectives Detailed fundraising plan Dedicated board members Committed management and staff Reliable volunteers Legal approval to do business in your community Appropriate tax status and accounting systems Adequately-maintained facilities and equipment Once you’re ready to start searching, there are plenty of online

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Nonprofit Buzzwords 101

Nonprofit marketing professionals know that when it comes to writing content, audience matters. That’s true of all good writing, but in the nonprofit sector, you must be able to not only 1) distill your mission into a concise, easily-understood message for potential donors, but also 2) be educated in industry buzzwords so you can keep up during meetings with colleagues and investors – and that’s the aspect we’re focusing on this week – nonprofit buzzwords.  Here’s a cheat sheet of 10 of the most frequently-used nonprofit buzzwords. This isn’t to say you should whip up a PowerPoint and cram in as many as you can, but it’s good to know that if you hear one during a meeting, you’ll still be able to contribute to the conversation. Grant: Funding for a nonprofit organization from an outside source, usually for a specific project. Stakeholder: A person or group who has an

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Get Cozy and Give Back with beyondBeanie

What if you could buy one item and support two charitable causes? And how could a business even pull that off?   beyondBeanie has it all figured out. Their company markets a wide range of accessories, but the truly amazing aspect is that each purchase is a catalyst for two results:   Empowering an artisan from Bolivia who created the piece. Helping a Bolivian orphan who needs meals, school supplies, or school uniforms. Bonus: Having a cute new beanie. (Or beyond.)   One thing I love about beyondBeanie’s site is the way that they lay out the value of each purchase in a very simple way, literally saying, “Every product that you buy helps make a difference.” Sometimes nonprofit marketing professionals become so immersed in the details of their cause that they forget the impact that a simple statement can have.     Many nonprofits are also founded upon pure,

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Find a Good Job, Don’t Be Broke, Win at Life

That headline might seem a little broad, but just look at that homepage! Let’s not get ahead of ourselves: meet Young America, a nonprofit whose mission is, “educating and inspiring the nation’s youth to succeed despite today’s dim job prospects and government gridlock. Our goal is to help today’s youth understand why they can’t find a job, why their parents may be underemployed and how the entire nation can return to economic growth that benefits all Americans.”   Their first project? GenFKD. While the name sounds like a top-secret government mission, you can actually learn all about it on their website, such as the fact that their name stands for “Generational Financial Knowledge and Development.” Translation: improving millennials’ financial literacy on subjects like personal finance and the job market. They describe themselves as, “a nonprofit that doesn’t engage in politics. Instead, we’re here to talk policy. Economic policy. The stuff

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Shoes with Heart and Sole

  Like many of us, Caitlyn Hess knew she wanted to help people, but it took a few tries to find the right path for her. She was working toward a career as a nurse when she realized she could still be philanthropic if she pursued a creative career in fashion. (Fun fact: our founder, Allyn Lewis, started out as pre-med!) With that, her shoe company was born with a philanthropic philosophy in mind:     “SCHEÉ (pronounced ‘she-ay’) aspires to provide innovative and beautiful footwear that helps and is inspired by numerous charitable causes throughout the world. With her heels planted firmly at the intersection of philanthropy and fashion, founder Caitlyn Hess creates her one-of-a-kind designs to raise awareness and show support for those in need. As she encourages the soles of others to ‘Walk to Make a Difference,’ Caitlyn raises the bar within the fashion industry by transforming

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Icy Hot: Why the Ice Bucket Challenge is Spreading like Wildfire

If you’ve logged onto Facebook this week, you’ve probably come across a video of someone dumping a bucket of ice water over their head. Yes, it’s a hot summer day, but there’s more to it than that: those insane, soaking wet people are willing participants in a viral fundraiser called the Ice Bucket Challenge. Challengers also name a few friends in each video, who are encouraged to either A) take the challenge themselves, or B) donate the the ALS Foundation. ALS, short for Amyotrophic Lateral Sclerosis, is better known as Lou Gehrig’s Disease. This devastating condition has a life expectancy of two to five years, during which the patient gradually loses muscle control until they reach a state of paralysis. On average, one ALS patient dies every 90 minutes. There is no existing cure. Like many Americans, I first heard of ALS when I read an amazing book called Tuesdays with Morrie.

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A PR Girl with a Heart of Gold

“You live and you learn.” That’s PR girl Angelina Simms’s favorite quote, and she definitely has the experience to back it up! Aside from her day job in Dallas as a social and digital media strategist, Angelina has found many ways to “give back.” Some indulge her athletic side, including walking to benefit autism research, racing to fund a sensory-friendly special needs playground, and coaching track and field for Special Olympics. Other volunteer work makes good use of her PR skills, including coordinating events and promoting them through social media and community outreach. Fortunately, her PR work stems from a true passion for the industry. “My favorite thing about PR is how well it goes with social media. There are can be so many variables when it comes to dealing with brands and what works. It’s like pairing cheese with a glass of wine: once you find that perfect match, it’s like

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Nonprofit Consulting is the New Black

Photo Source If you’re reading this, you have access to a computer, meaning you’ve most likely seen the Netflix-exclusive show, Orange is the New Black. Photo Source If not, go watch it – as soon as you finish reading this blog. (Priorities!) The show is based on the true story of a woman named Piper, who was sentenced to years in a women’s prison for her very brief role within an international drug ring. Despite how that sounds, Piper’s character comes off as very sweet and “vanilla,” which make her early days in prison rather challenging, and also make the show amusing and relatable. Photo Source The real-life Piper, Piper Kerman, wrote a best-selling book about her experiences, and now serves as a communications consultant with Spitfire Strategies, where she advises nonprofits, philanthropies, and other organizations working in the public interest. While she is most famous for Orange is the New Black,

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