Tag Marketing

8 Ways to Humanize Marketing Automation

If you’re familiar with email marketing, you’ll know that when you receive a “personalized” email, it’s actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t know about you but these days I get a little weary about getting these emails. It’s not that these personalised emails are intrinsically bad. It’s that I can’t help but feel like I’m just someone in a sales funnel to be converted, rather than a real person who needs solutions to my problems. Can you relate? My name is Mui Tsun. I help creatives and entrepreneurs grow a successful business without website and tech overwhelm. I grew up in a large Chinese family (I’m one of 11 children!) and was pretty much left on my own all the time. I grew up

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Influencer Marketing: It’s All About Creating Connections

As entrepreneurs, I think that getting your awesome product or service in front of the eyes of the right people is one of the most challenging, yet important, things you can do for your business because it’s so directly tied into your profit.  So, what if I told you that 92% of people trust their peers or trusted sources to make product recommendations and that 72% of people rely on social media to make purchasing decisions (source)?  It’s pretty clear that word-of-mouth marketing is the most effective.  A recent survey by Think With Google further solidifies this point by showing that 60% of consumers are more likely to buy a product recommended by a YouTuber than a mainstream celebrity.  All of this sounds pretty, incredibly awesome – you connect with a couple of influencers in your field, have them put up a review, and you’re flooded with sales from their

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6 Key Elements to Running Successful Holiday Sales

The holidays are literally right around the corner and you can’t afford not to use this time wisely for your business! According to the National Retail Federation, 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year. The average consumer plans to spend about $805 on holiday merchandise and there’s no reason for them not to spend part of that on your business! Recently, I spent a few weeks of my life pouring my heart and soul into the ultimate guide to navigating holiday marketing for my VIP Gem Nation members. There is SO much goodness and juicy information in this collection that I had to pick a few of my favorite parts to share with you on the blog! Before I spill any of my secrets, the first thing you need to do is realize that running a successful sale is not about simply posting

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Must-Know Secrets to Effective Advertising

Believe it or not, branding, marketing, advertising and promotion are all different and necessary components of a successful business. Many, many people think they can just interchange these words (which drives us nuts). Long story short, branding is your voice and identity, marketing is your game-plan, and advertising is the action of publically communicating your product or service to consumers through creative positioning and paid media spaces. Advertising should be a part of your overall marketing and awareness strategy, not in a category on it’s on! Is you’re head already spinning? Don’t worry, we’re going to walk you through how to make the most out of you advertising campaigns! Brand Before You Expand: Advertising is ineffective without having already established your brand/branding/logo.  You will undoubtedly do more harm to your business than good if you decide to advertise before you have a solid logo and branding strategy in place.  If

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How To Create Your Own Test Market

These days, most people think in terms of e-commerce, not local opportunities, but sometimes local is the best way to grow your business from the start. Don’t get me wrong- you need a website. Let me explain what I mean…. So, as many of you know, I launched The Cookie Cups in May of this year and had every intention of selling nationally through my carefully developed website. Then, I realized there was SO much opportunity to get the word out locally through festivals, farmer’s markets and even some local distribution at bakeries and on catering menus. I spent about a week mapping out my local plan to go direct to the customers and sell my new product line without having to open up a bakery. I spent the summer baking. Yes, “on the side” of my other endeavors, to meet my customers face to face and understand what they

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6 Tips to Boost Your Non Profit Event

Non profit events can be a huge boost for community engagement, and BONUS you get to help people while having a great party. But are you getting as much out of your event as you could be? Review our six tips planning checklist to set your non profit event up for success! 1. Curate your dream team: A great planning committee is a must, whether it’s made up of experienced staff members or passionate volunteers, and whether you brainstorm over Google Docs or at a boardroom table. Don’t underestimate the power of constant motivation, and remember to provide regular feedback, check-ins, and suggestions. Related: Analog Tools to Organize Your Brain in The Digital Age 2. Work your network: People in your network (and in your team members’) probably all want to help you, but it might take a few tries to catch them at the right time. That’s why reaching out

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Icy Hot: Why the Ice Bucket Challenge is Spreading like Wildfire

If you’ve logged onto Facebook this week, you’ve probably come across a video of someone dumping a bucket of ice water over their head. Yes, it’s a hot summer day, but there’s more to it than that: those insane, soaking wet people are willing participants in a viral fundraiser called the Ice Bucket Challenge. Challengers also name a few friends in each video, who are encouraged to either A) take the challenge themselves, or B) donate the the ALS Foundation. ALS, short for Amyotrophic Lateral Sclerosis, is better known as Lou Gehrig’s Disease. This devastating condition has a life expectancy of two to five years, during which the patient gradually loses muscle control until they reach a state of paralysis. On average, one ALS patient dies every 90 minutes. There is no existing cure. Like many Americans, I first heard of ALS when I read an amazing book called Tuesdays with Morrie.

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A PR Girl with a Heart of Gold

“You live and you learn.” That’s PR girl Angelina Simms’s favorite quote, and she definitely has the experience to back it up! Aside from her day job in Dallas as a social and digital media strategist, Angelina has found many ways to “give back.” Some indulge her athletic side, including walking to benefit autism research, racing to fund a sensory-friendly special needs playground, and coaching track and field for Special Olympics. Other volunteer work makes good use of her PR skills, including coordinating events and promoting them through social media and community outreach. Fortunately, her PR work stems from a true passion for the industry. “My favorite thing about PR is how well it goes with social media. There are can be so many variables when it comes to dealing with brands and what works. It’s like pairing cheese with a glass of wine: once you find that perfect match, it’s like

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