Tag Marketing

Crowdfunding 101

“Crowdfunding” might seem like an intimidating boardroom buzzword, but in reality, it’s exactly what it sounds like: “the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.” This definition comes from Tanya Prive, co-founder of crowdfunding platform RockThePost. Prive recently shared several valuable insights about the crowdfunding industry with Forbes. PHOTO: Rock the Post — On how crowdfunding works: “While each site offers their unique spin, the general concept is the same across the board: project creators can create a profile typically containing a short video, an introduction to their project, a list of rewards per donation, and some images to elaborate. Each campaign is set for a goal amount of money and a fixed number of days. Once the project is launched, each day will be counted down and the money raised will be tallied up for visitors to

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The Business of Making Dreams Come True

Want one of your dreams to come true? Wishing on a star is SO last year – just log on to Dreamise! It’s a crowdfunding web platform where users make a free account, post their dream (currently limited to a five hundred dollar value), and try to score the most votes. (Users can also vote for others, which boosts their own dreams’ rating.) The dream that scores the highest is then fulfilled by the Dreamise team. All kinds of dreams are fair game, from “superhero suit for my son,” to “see the Black Keys in concert,” “the perfect proposal,” and “massage by a cute Asian woman.” (Not sure about that last one!) While you might imagine a band of fairy godmothers behind the scenes, the Dreamise team is actually led by three Russian dudes: founder Nikolay, CPO Vlad, and CTO Max. “Without those guys, Dreamise never would have come to life,”

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Quotes to Kickstart Your Nonprofit Marketing

Most people who know me know that I love motivational quotes. I Tweet them jot them down in my planner in bright colors, and scribble them on Post-Its on my bedroom wall (much to the amusement of my boyfriend, who enjoys reading them aloud in a faux-dramatic voice). Are they super-cheesy? Absolutely! I’m actually a very sarcastic person, but I don’t care if motivational quotes are cheesy or not, because they have the desired effect. When I “hit a wall” mentally, I know where to look to find a little nugget of encouragement. Here are a few that are particularly fitting for nonprofit marketing professionals, spoken by everyone from Charles Dickens to Muhammad Ali: (Photo Source)  “Where do you go to get permission to make a dent in the universe?  If you think there’s a chance to make a dent, go.” – Seth Godin “Potential supporters [must] not only believe in

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What’s Your Voice?

Hi, we’re the Brand that you want to learn about. We have the greatest product ever! Check out all the reasons why we are the best! Now, that is basically what every brand is saying. However, they never say it quite like that. Most of the time there is a lot of garbled up jargon that goes in to marketing a brand’s image. Entrepreneur Magazine had a great article about finding a voice for your brand a few weeks ago. Here is what I gathered from it. Whom to Target Your brand needs to target the right people to catch some buzz. If you have a brand that is really popular with the big meat heads at the gym, by all means, don’t try to market your brand to the gamer who’s sitting on his couch going to town on their headset and talking about how they just took out

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PR Pros and Business Owners: What You Need to Know About CSR

Say you have the option of choosing between two brands – similar price, similar quality. The only difference is that one brand publically supports a good cause, and the other doesn’t. Which would you choose? If you’d pick the socially-concious brand, you’re in the company of over 90% of consumers worldwide, according to a recent survey by Cone Communications. The same consumer group is also more likely to extend their loyalty to those brands in the future. 42% of how shoppers feel about a company derives from their perceptions of the brand’s charitable practices, according to another recent study by the Reputation Institute. (Image Source: Parsons) “In today’s reputation economy, what you stand for as a corporation often matters more than what you produce or sell,” writes Forbes’ Jaclyn Smith. Business owners have caught on to this phenomenon, particularly in recent years, when sharing charity initiatives with thousands of customers is as

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Princess-Worthy PR Wisdom

“She is clothed with strength and dignity, and she laughs without fear of the future.” – Proverbs 31:25. Quite a well-suited philosophy for any princess, so it makes sense that Brandi Welk named it as her favorite quote – Welk has branded herself as The PR Princess, a title suggesting some extensive experience behind it. Today, Brandi serves as the Development Director for the Council on Aging of West Florida in her hometown of Pensacola. Read on for PR tips fit for a princess from the girl who describes herself as “obsessed with chocolate and carbs, in love with designer brands and addicted to the limelight.” Callie Rose: In your opinion, what sets nonprofit PR apart from the rest of the PR industry?? Brandi Welk: Nonprofit PR is a world in itself. Unlike agencies and corporate PR companies, nonprofit PR takes a special person. This person must be passionate about the

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Bombarded, Tales from the Timeline Crypt

Being bombarded by ads is not something that anyone wants to have. Think about when you’re watching your favorite program on TV or getting really involved in a movie on FX; now, ask yourself, how much do you love those awesome commercials asking you to buy the latest sexual health pills and how awkward that is sitting next to your parents or grandma. How about your email inbox? Don’t you love when you have some random person emailing your from a foreign country or selling you the deal of the century? Check out this funny take on this scenario by Callback on YouTube. The same goes for Social Media. Customers really don’t want to be bombarded with messages day after day. The Harvard Business Review recently posted a study where they discussed three myths about what customers want. Below are the myths and the study findings. The Myth, The Legend…Oh

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PR Stunt Spotlight on Calendar Girls

As many of you know, our staff recently participated in a fundraising campaign for the Leukemia and Lymphoma Society. Reflecting on the experience, as wonderful as it was, it’s clear now that our campaign strategy was missing something, and I believe I know what it was: naked grandmas. Before Allyn freaks out, let me explain: believe it or not, that concept launched one of the most successful blood cancer research fundraisers ever. Here’s how it happened: Back in 1999, many of our own biggest concerns involved the world exploding form Y2K. But a woman in Yorkshire, U.K. named Angela Baker was recovering from a true tragedy: her husband, John, had passed away from non-Hodgkins Lymphoma at the age of 54. (Photo Source: Chasing the Frog)   Affiliate:   In the face of her grief, Angela decided to take positive action, and enlisted ten friends from the Rylstone Women’s Institute to

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