Good writing skills are foundational for any PR professional. In fact, some people like myself even chose the profession because of a love of writing! However, learning what writing techniques are effective in PR-related writing such as pitch letters and press releases takes time and understanding of why certain emails and letters grab people’s attention, and some don’t. Granted, I’m still trying to figure out what I can incorporate into my pitch letters and press releases to make them stand out, but here are a few tips I have uncovered along the way. Infuse personality: Imagine you got an email for a new product or service that looked mass-produced and robotic, as if a computer program had been designed just to write it. How likely would you be to respond? Not very. The emails that will grab people’s attention will effectively make it clear that a person took their time
Last week, we learned a few PR lessons from Forbes’ top five largest charity organizations. Let’s see what gems we can learn from the rest of the Top Ten:
Charity organizations can be as small as one person or as gigantic as a corporation, but every single one has something to teach us about PR. Today we’re going to take a look at the big fishes, according to a little magazine called Forbes.