Tag Networking

10 Ways to Avoid the Loneliness of Being Your Own Boss

Will I have enough money? Is my brand image strong enough? What the heck do I include in a business plan? Am I capable of navigating social media? Will this idea connect with my target audience? We ask ourselves a lot of questions when we start a business… None of which include the likes of: Am I mentally strong enough to build this? What resources can I surround myself with to prepare for the hard days? How will this effect my life and who I am as a person? How will I maintain my authentic self as I embark on this chaotic journey? Imagine if these questions were considered just as much as the first set. I was bit by the entrepreneur bug early. My first business opportunity came to me as a senior in college and it fueled a fire in me unlike anything else had ever before. Screw going to med school,

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How to Survive and Thrive When Networking

We all know networking is important to having a successful career, but how is networking actually done? Making small talk is not always easy. I keep seeing posts like, “An Introvert’s Guide to Networking” and the labeling gets to me. It doesn’t matter if you identify as an introvert or an extrovert, sometimes striking up a conversation is a piece of cake; other times it’s like pulling teeth. I can’t tell you how many times I’ve committed to going to an event that I’m so excited for at the time. Then, the day comes and I’m exhausted to the point where the thought of bubbling around the room passing around business cards seems like torture. My point is, building a bad ass network takes time, effort, energy, and strategy. Not to mention it’s pretty rare to have all four of these things readily available on one day! Believe it or not, you don’t have to

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Daily Do’s to Becoming a Better PR Girl (or Boy!)

Once upon a time Aristotle said something along of the lines of “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” We like to think that Aristotle was giving PR practitioners the blueprint to success through this statement.   Taking Aristotle’s words in relation to PR – it’s important to understand that being a phenomenal Public Relations professional is not a single act. There is no “kick-ass-everyday” serum or “one thing” that propels you from “good” to “great”. In our industry, PR is something that you work at every-day, steadily gaining expertise in your craft.   However, as seasoned PR Girls, we’ve found that there are some “Daily Do’s” that are consistent with great PR people.   1. They commit to learning one new thing about PR daily.   The PR industry doesn’t stop evolving – so you should never stop learning. Get familiar with platforms that

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My PRspective: How to Become BFFs with an Editor

In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances? [Do your research] Before you make a new contact, find out more about them. Try to find a photo, an interview or a bio. What exactly is their position? Where did they go to school? You might have more in common then you know! Showing you want to know them will go a long way. Try to make a connection not a business deal! [Pick up the phone] Don’t be afraid to give them a call. Emails get lost, spammed or ignored. Calling contacts, even just to introduce yourself and secure future contact information, will be more memorable then an

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My {PR}spective: Growing Your Knowledge & Network

If there’s one thing I’ve learned about PR, it’s that it is not only what you know that matters, but who you know. Of course, at the end of the day, they’re both important. So, stay up-to-date on industry news and compound that knowledge with tangible interactions that are beneficial to both parties. Here is my advice to both excel in your knowledge and your network. Advertisement What You Know Stay on top of the latest news by visiting PR and Business focused websites. A few of my favorite are Forbes, Mashable, and PR Daily. Sign up for Google alerts, and you will get emails about news pertaining to key words that interest you. Examples include ‘Public Relations,’ as well as names of certain companies you are either following or managing. Twitter – this social media platform is a valuable resource for finding relevant information. Follow leaders in your industry

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