Tag PR Girl

Benefits of Blogging as a Brand

Four years of managing my own blog taught me a lot. But managing company blogs as an account coordinator for a PR agency gave me an entirely different perspective. It showed just how beneficial of a communication tool blogging as a brand could be. A blog can offer brands a powerful channel to connect with their audiences in a distinctive way – much different than social media or press releases. But first, it’s important to decide the motivation behind a company blog. There’s more to it than upping SEO or driving traffic to product pages. It’s tempting to frame blog posts around a product or service, pack it with internal links, and tout just how wonderful your brand is. But blogging should be a way to show your brand’s value, not tell people about it. Here are my top three reasons a blogging as a brand can enhance and add value

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My PRspective: How to Become BFFs with an Editor

In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances? [Do your research] Before you make a new contact, find out more about them. Try to find a photo, an interview or a bio. What exactly is their position? Where did they go to school? You might have more in common then you know! Showing you want to know them will go a long way. Try to make a connection not a business deal! [Pick up the phone] Don’t be afraid to give them a call. Emails get lost, spammed or ignored. Calling contacts, even just to introduce yourself and secure future contact information, will be more memorable then an

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A PR Girl with a Heart of Gold

“You live and you learn.” That’s PR girl Angelina Simms’s favorite quote, and she definitely has the experience to back it up! Aside from her day job in Dallas as a social and digital media strategist, Angelina has found many ways to “give back.” Some indulge her athletic side, including walking to benefit autism research, racing to fund a sensory-friendly special needs playground, and coaching track and field for Special Olympics. Other volunteer work makes good use of her PR skills, including coordinating events and promoting them through social media and community outreach. Fortunately, her PR work stems from a true passion for the industry. “My favorite thing about PR is how well it goes with social media. There are can be so many variables when it comes to dealing with brands and what works. It’s like pairing cheese with a glass of wine: once you find that perfect match, it’s like

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How to Stay Sane as a PR Girl

I think we all can agree that a Public Relations professional has an incredibly busy life. Email and social media have essentially vanquished the 9-5, 5-day-a-week workweek. Your clients, co-workers, media contacts and also probably your boss are going to email you whether you’re at your desk or enjoying your Sunday brunch. So, how do you make sure not to get caught up in an unending cycle of stress? Remember, no matter how much you love your job, it’s not worth it to work yourself so hard. Here are some tips on maintaining balance and health in your career life. Sleep Yes, I know, obvious…or is it? Did you know that the Center for Disease Control has listed sleep deprivation as a public health epidemic? Adults need NO LESS than 7 hours of sleep per night. If you are routinely getting less than 7 hours of sleep, you are depriving

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Personalize your PR Life

Whether you are new to the PR world and are finding your niche, or you are a long-time professional simply getting bored with your job, know that there are many options available in the public relations industry. If you think that you have yet to find your niche, keep looking! There are so many opportunities within public relations, so just because you haven’t found your passion yet, doesn’t mean it’s not out there. Here are some of the main ways that public relations can vary; take these into consideration and personalize your PR life! In-House Vs. Agency This is perhaps one of the biggest differentiators among PR professionals. Those who work in-house are resident experts in the field of PR as they manage a company’s public relations on their own. The benefit of working in-house is that you have the ability to develop a very expansive knowledge of your company,

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[Obsessions] Hair Care

“If your hair is done properly and you have on good shoes, you can get away with anything.” – Iris Apfel Let’s face it. Hair is a pain in the butt. You spend an hour getting ready to go on a date and it doesn’t cooperate. You spend 5 minutes getting ready to run to the food store and it looks flawless. You can’t win. But here are a few items I have personally tried and tested that make my hair routine just a bit more manageable!   1.) Healthy hair starts from the inside out: Vibrance Vitamins for Hair Growth – [ $39.95 via Eu Natural ] // Save 15% off your order with code EUN15OFF 2.) For perfectly messy mermaid waves: Not Your Mothers Beach Babe Texturizing Sea Salt Spray – [ $5.99 at DrugStore.com ] 3.) For brushing out your sexy tasseled, yet tangled beach babe waves: The Wet Brush – [ $9.99 ] 4.) Tie

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Princess-Worthy PR Wisdom

“She is clothed with strength and dignity, and she laughs without fear of the future.” – Proverbs 31:25. Quite a well-suited philosophy for any princess, so it makes sense that Brandi Welk named it as her favorite quote – Welk has branded herself as The PR Princess, a title suggesting some extensive experience behind it. Today, Brandi serves as the Development Director for the Council on Aging of West Florida in her hometown of Pensacola. Read on for PR tips fit for a princess from the girl who describes herself as “obsessed with chocolate and carbs, in love with designer brands and addicted to the limelight.” Callie Rose: In your opinion, what sets nonprofit PR apart from the rest of the PR industry?? Brandi Welk: Nonprofit PR is a world in itself. Unlike agencies and corporate PR companies, nonprofit PR takes a special person. This person must be passionate about the

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[Obsessions] Lounging Around

“A Sunday well-spent brings a week of content.” I don’t believe in ‘Lazy Sundays,’ but I do believe in being super productive on Sundays while lounging around in lazy-like clothes. So, this week in #Obsessions, we’re talking the comfiest clothing brands to hang-out in and the products you need to snuggle up with while you prep for the new week ahead! 1.) Soft Goods SUNDAY Tee – $24.99 The world wouldn’t be right if this wasn’t our first choice! Soft Goods is home of “the softest statement tees that speak without saying a word!” Photo via Jessica from Jeans and a Teacup. 2.) The Aerie Gauze Pant – $34.95 A very versatile piece – for example, you can wear them lounging around the house or more ideally, a trip to the beach. Advertisement: 3.) I am Peace Heather Hoodie from Peace Love World – $108.80 Peace and Love are the fundamental

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