How to Balance Your Social Media Content to Increase Engagement

The 411 on social media:  I’ve spent a lot of time playing with social media posting frequencies. I’ve found it’s best to abide by the 411 rule of social media to help balance content for my own channels, as well as for my clients. This means posting four informational, inspirational, or conversational posts for every one “soft promotion” (such as an event promotion or a link to a blog post) and every one “hard promotion” (such as “buy this here”). We have a lovely little printable to help you do this (just join Gem Nation for FREE to access it)! Keep reading for how to optimize the worksheet. The first 4 column headings on the top indicate content types Informational – This isn’t referring to posting information on your business. Instead, try to share information on relevant industry news, how-to tutorials, etc. The follower should come away from the post gaining valuable knowledge. Inspirational – Content

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