Tag Public Relations

How to Set up a PR Friendly Blog

Being a PR friendly blog does not mean that you need to fill up your blog with ads, talk up mediocre products, or have a sponsor for each and every one of your posts. The term “PR Friendly” has a number of meanings up for interpretation. For our purposes, we’re going to focus on what is means to be “PR Friendly” from the perspective of a public relations representative or firm when seeking bloggers to work with. Generally, PR firms are looking to develop lasting relationships with the bloggers they collaborate with hopes to curate a go-to network of professional, trustworthy and quality blogs. What’s the first step? Knowing what to include on your website so that we don’t have to search for things. Start by creating a “Collaborations” page on your blog – Words like “Sponsor” and “Advertise” can be misleading and may suggest that the majority of your content

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Three Reasons Why You Should Never Buy Twitter Followers

You wake up, look at your Twitter follower count and realize that the number still hasn’t gone up. You’re frustrated because you know potential employers check social media accounts to see which candidates have more influence. A quick Google search shows that you can buy thousands of followers for as little as $5! Sure, they’ll be eggs and not real people but that’s a deal you can’t pass up, right? Wrong. The only place you should buy eggs for under $5 is the grocery store. Never buy Twitter followers and here are a few reasons why: 1.) Twitter is based off of interaction and fake followers can’t engage. Twitter is supposed to be a dialogue, not a monologue. If none of your followers are real, there will be no one to retweet and favorite your content. There will be no interaction between you and your followers for others to see

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Planning to Give Back with Your Small Business

When you’re launching a small business, the initial push to turn a profit can be exhausting. The idea of donating a portion of your proceeds to charity is a lovely one, but not as lovely as the idea of putting food on the table. Yet with enough time and hard work, your small business plans become a reality – even the ever-elusive profits. Once you’ve found your financial footing, you may be interested in adding a charitable initiative to your business plan, but aren’t sure where to start. Recognize that this decision is a personal one, and it depends on both your individual preferences and on your business’s resources. Here are several questions to help you discover the best way to give back with your small business:   Source   Which charitable causes are most meaningful to you, and why?   Will these still be meaningful to you a year

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Unlock Blogspiration with the Key Blogger Network

At Relevé Public Relations, we’re dedicated to helping individuals and businesses unlock their fullest potential with our services and skills, so why should bloggers be any different? You may have heard of our innovative Key Pointes Program, a monthly subscription service that allows businesses to sample PR services, but now we’re creating something just for bloggers! From media kits to brand relations, we’ve got the know-how on taking your blog to the next level. Whether you want to increase your traffic with our promotional services or you’re looking to develop key relationships with businesses, we’re offering a wide variety of monthly services to help your blog grow and prosper. As PR pros (and bloggers on the side!), we know what separates the good blogs from the great, and we want to help get you there! Not only will you receive valuable guides, customized services and exclusive tips, but you’ll be

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Daily Do’s to Becoming a Better PR Girl (or Boy!)

Once upon a time Aristotle said something along of the lines of “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” We like to think that Aristotle was giving PR practitioners the blueprint to success through this statement.   Taking Aristotle’s words in relation to PR – it’s important to understand that being a phenomenal Public Relations professional is not a single act. There is no “kick-ass-everyday” serum or “one thing” that propels you from “good” to “great”. In our industry, PR is something that you work at every-day, steadily gaining expertise in your craft.   However, as seasoned PR Girls, we’ve found that there are some “Daily Do’s” that are consistent with great PR people.   1. They commit to learning one new thing about PR daily.   The PR industry doesn’t stop evolving – so you should never stop learning. Get familiar with platforms that

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The Key Report: Fall Finds

1. What’s better on crisp autumn days than a pair of ultra chic (and comfy!) slippers! We’re loving Dearfoams! Committed to helping you live your most comfortable life, you can stay warm and stylish with their adorable slippers! 2. We’re loving these fabulous headbands from The Topping Tree! From their knitted headbands to their lace accessories, The Topping Tree helps every fashionista add a little flair to the everyday outfits this fall. 3. Keep everything safe and sound with a cute coin purse from Moko and Company! With tons of pretty prints for fall, you can easily add their coin purses for a cute, seasonal touch for autumn. 4. A statement handbag is the perfect way to tie your autumn outfits together, which is why we’re obsessed with the stylish handbags from Kara Ross New York! With tons of timeless options, you can effortlessly transition their pieces from season to season.

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Benefits of Blogging as a Brand

Four years of managing my own blog taught me a lot. But managing company blogs as an account coordinator for a PR agency gave me an entirely different perspective. It showed just how beneficial of a communication tool blogging as a brand could be. A blog can offer brands a powerful channel to connect with their audiences in a distinctive way – much different than social media or press releases. But first, it’s important to decide the motivation behind a company blog. There’s more to it than upping SEO or driving traffic to product pages. It’s tempting to frame blog posts around a product or service, pack it with internal links, and tout just how wonderful your brand is. But blogging should be a way to show your brand’s value, not tell people about it. Here are my top three reasons a blogging as a brand can enhance and add value

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How to Use Twitter Chats to Grow Your Brand

As business professionals, we are expected to know the tools of the trade. Twitter is one of these great tools. If you’re not on Twitter and are a business owner, you should probably get an account as soon as possible. Twitter is very beneficial for entrepreneurship. Whether you want to build your personal brand, communicate with influencers or maintain relationships with business stakeholders, you can use Twitter to your advantage. It’s important to note, the benefits of Twitter arise when you know how to use properly. Simply promoting 24/7 on Twitter will not be enough. Interaction and engagement on social media is key! One of the ways you can maintain interaction with key influencers and continue to expand your network is through Twitter chats. The platform allows you to connect with like-minded people and chat on various subjects. For personal accounts, you can use this platform to benefit your personal

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