A few weeks ago, I thought my brain had already clocked out for the night awhile ago, but while laying in bed mid Once Upon a Time episode, I had one of the best ideas I’ve had in a long time: Let’s round up brands that are connected through similar stories (I’m starting with brands that were built by entrepreneurs dealing with depression, brands built by entrepreneurs struggling with anxiety, and brands built by entrepreneurs touched by suicide and then opening up to other topics) to show that your struggles don’t define your potential. Everyone’s attracted to fun fashion and pretty photos, so let’s use those to cultivate mighty conversations on stuff that deeply matters. BOOM. That’s powerful stuff right there. It’s been awhile since I’ve outreached to brands. The past few months, I’ve been working on the more service providing side of my business (please accept my online course as a written note to
Being a PR friendly blog does not mean that you need to fill up your blog with ads, talk up mediocre products, or have a sponsor for each and every one of your posts. The term “PR Friendly” has a number of meanings up for interpretation. For our purposes, we’re going to focus on what is means to be “PR Friendly” from the perspective of a public relations representative or firm when seeking bloggers to work with. Generally, PR firms are looking to develop lasting relationships with the bloggers they collaborate with hopes to curate a go-to network of professional, trustworthy and quality blogs. What’s the first step? Knowing what to include on your website so that we don’t have to search for things. Start by creating a “Collaborations” page on your blog – Words like “Sponsor” and “Advertise” can be misleading and may suggest that the majority of your content
When you’re launching a small business, the initial push to turn a profit can be exhausting. The idea of donating a portion of your proceeds to charity is a lovely one, but not as lovely as the idea of putting food on the table. Yet with enough time and hard work, your small business plans become a reality – even the ever-elusive profits. Once you’ve found your financial footing, you may be interested in adding a charitable initiative to your business plan, but aren’t sure where to start. Recognize that this decision is a personal one, and it depends on both your individual preferences and on your business’s resources. Here are several questions to help you discover the best way to give back with your small business: Source Which charitable causes are most meaningful to you, and why? Will these still be meaningful to you a year
At Relevé Public Relations, we’re dedicated to helping individuals and businesses unlock their fullest potential with our services and skills, so why should bloggers be any different? You may have heard of our innovative Key Pointes Program, a monthly subscription service that allows businesses to sample PR services, but now we’re creating something just for bloggers! From media kits to brand relations, we’ve got the know-how on taking your blog to the next level. Whether you want to increase your traffic with our promotional services or you’re looking to develop key relationships with businesses, we’re offering a wide variety of monthly services to help your blog grow and prosper. As PR pros (and bloggers on the side!), we know what separates the good blogs from the great, and we want to help get you there! Not only will you receive valuable guides, customized services and exclusive tips, but you’ll be
Once upon a time Aristotle said something along of the lines of “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” We like to think that Aristotle was giving PR practitioners the blueprint to success through this statement. Taking Aristotle’s words in relation to PR – it’s important to understand that being a phenomenal Public Relations professional is not a single act. There is no “kick-ass-everyday” serum or “one thing” that propels you from “good” to “great”. In our industry, PR is something that you work at every-day, steadily gaining expertise in your craft. However, as seasoned PR Girls, we’ve found that there are some “Daily Do’s” that are consistent with great PR people. 1. They commit to learning one new thing about PR daily. The PR industry doesn’t stop evolving – so you should never stop learning. Get familiar with platforms that
1. What’s better on crisp autumn days than a pair of ultra chic (and comfy!) slippers! We’re loving Dearfoams! Committed to helping you live your most comfortable life, you can stay warm and stylish with their adorable slippers! 2. We’re loving these fabulous headbands from The Topping Tree! From their knitted headbands to their lace accessories, The Topping Tree helps every fashionista add a little flair to the everyday outfits this fall. 3. Keep everything safe and sound with a cute coin purse from Moko and Company! With tons of pretty prints for fall, you can easily add their coin purses for a cute, seasonal touch for autumn. 4. A statement handbag is the perfect way to tie your autumn outfits together, which is why we’re obsessed with the stylish handbags from Kara Ross New York! With tons of timeless options, you can effortlessly transition their pieces from season to season.
Four years of managing my own blog taught me a lot. But managing company blogs as an account coordinator for a PR agency gave me an entirely different perspective. It showed just how beneficial of a communication tool blogging as a brand could be. A blog can offer brands a powerful channel to connect with their audiences in a distinctive way – much different than social media or press releases. But first, it’s important to decide the motivation behind a company blog. There’s more to it than upping SEO or driving traffic to product pages. It’s tempting to frame blog posts around a product or service, pack it with internal links, and tout just how wonderful your brand is. But blogging should be a way to show your brand’s value, not tell people about it. Here are my top three reasons a blogging as a brand can enhance and add value