Tag Sales

How to Convert Social Media Followers to Buyers

The Social Media world can be a tricky one to say the least. I manage several accounts daily and with the ever-changing platforms, it can be difficult to keep up and make sure your business pages are getting the content and exposure needed to help grow the business. That said, each platform has it’s own rules and it’s own ways that can help you convert your followers to buyers if you use them properly. Here is a breakdown of the top 3 social media platforms and my tips for getting your loyal following to buy your products: Facebook There is a new addition to Facebook, which you may not have heard about, the Shop! Yes, you can literally list your products in it’s own Facebook Shop where your followers (or anyone) can purchase your products directly just like on your website. Set up the shop just like you would your

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The Painful Truth About Family & Friend Discounts

We’ve all done it.  We’ve all had that relative that wanted to use your services but didn’t quite have the means to afford you.  So what do you do?  Or maybe you haven’t experienced that first hand but you’ve had a friend who just needed a little help in the early days to “make it” in the long run.  It’s a common temptation for compassionate people to bend the rules for those closest to them, but it can be the death of your business.  Have you ever stopped to think that if anyone should want to see you succeed it would be your family and friends?  If anyone should pay full price they shouldn’t they be first in line? Perhaps this short paragraph was a wakeup call for you but you’re asking yourself… “ok, now what?  What do I do when someone asks for a discount?”. “Never make a business

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6 Key Elements to Running Successful Holiday Sales

The holidays are literally right around the corner and you can’t afford not to use this time wisely for your business! According to the National Retail Federation, 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year. The average consumer plans to spend about $805 on holiday merchandise and there’s no reason for them not to spend part of that on your business! Recently, I spent a few weeks of my life pouring my heart and soul into the ultimate guide to navigating holiday marketing for my VIP Gem Nation members. There is SO much goodness and juicy information in this collection that I had to pick a few of my favorite parts to share with you on the blog! Before I spill any of my secrets, the first thing you need to do is realize that running a successful sale is not about simply posting

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5 Last Minute Tips To Boost Your Holiday Sales Online

The holiday shopping season is right around the corner, which means there’s just a teensy bit of time left to make some last minute adjustments to your online marketing strategy and drive a few more sales! I’ve been on both sides of the fence when it comes to selling online. I started blogging about handmade products back in 2006 and ran an online shop for a couple of years, starting in 2010. These days, I work full time in SEO at one of the best digital marketing agencies in New Orleans, in addition to running my own blog. Want some extra cash in the bank this January? Follow these 5 last minute tips to boost your holiday sales online: 1. Create or update at least one gift guide. Curating gift guides for specific niches and target audiences has been a huge part of how I’ve grown my own blog’s affiliate

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