Retail can be a tricky thing, especially when it comes to turning window shoppers into buyers. As many of you may or may not know, I recently opened up the first Bijouxx Jewels retail location and I am about to tell you first hand the way to keep customers interested so you have the best chance of them making a purchase! I also have some great tips for E-commerce window shoppers as well! 1. Engage with the potential customer as they’re browsing around! At this point, the customer is “window shopping.” They are looking at products and have not spoken to any sales associate yet. A quick, “ Hi, how are you?” or “ Just so you know, today is our opening sale” should get them talking. 2. Tell the customer about the brand. (I am going to assume you are not Macy’s or Nordstrom and you are an emerging brand.)
Handpicking every extraordinary piece, Boutique Sui Numeris provides an e-shopping experience that celebrities, stylist, and the everyday woman alike are sure to praise. The assortment is individually inspected with meticulous attention to textures, dimensions, color, and most importantly craftsmanship. Plus, they won’t ever sell more than one of the same dress, so you know your look will be exclusive. Based in the lovely Austin, Texas, Boutique Sui Numeris (defined as “of its own order or rank” in Latin) is primarily divided into five categories: Lovely bridal gowns for both luxury and courthouse brides A killer “little black dress” collection Genuine, authentic vintage pieces that will set you apart from other women Soiree clothing for girls who can’t miss their night out on the town A stunning selection of shoes and accessories to give your unique gown an unforgettable accent Taking a strong stance to avoiding the “fast fashion” trend, don’t expect a Forever 21 or Wet Seal quality selection. Boutique Sui Numeris only stocks designers
At the heart of historical downtown Little Italy in Cleveland, one can find a true shopping gem – Tre Sorelle Boutique. From providing a personal styling experience to producing exquisite fashion shows within the community, Tre Sorelle is dedicated to inspiring confidence and creative expression in females. The boutique’s one-of-a-kind women’s clothing, accessories and home décor pieces are not only inspired by Italian runway collections, but by designers from all over the world. With items ranging from high fashion statement pieces to stylish basics, this charming garden themed shop has a wide variety of options even the most devoted fashionista will adore. Owned by Italian bombshell and fashion guru, Christina Cavotta, Tre Sorelle was inspired by the two generations of fashionable Italian women who raised her. In August of 2011, Christina transformed the old storefront into a fashion forward clothing boutique and named it “Tre Sorelle”, which means “Three sisters” in Italian. I recently caught up with Christina to
From purses painted by elephants, to fleece lined leggings, Eye Kandy Boutique provides a shopping experience unlike any other. It’s not just the unique items that make this store come to life. Kandy’s attention to customer service is also a huge component that sets this boutique apart from the rest. Plus, we can’t forget about her ability to track down the far and few brands that fashionably conquer both style and comfort! Keep reading to find out why we’re buzzing about Eye Kandy Boutique this week! Allyn Lewis: How do you select such unique items to sell in your boutique? Kandy Barkley: I select items that are unique in the sense that they are more outside of the box with their prints, colors as well as their style. I want women to feel special and not like they are going to walk out of my store and walk into someone else wearing
We have a very special Boutique Buzz for you this week! Meet Broke Little Rich Girl and owner, Samantha Lugo. Samantha is just your everyday girl who has a true passion for style. Her mission? To provide a go-to boutique where all women can look and feel fabulous without spending a ton of money. Aside from the one-of-a-kind fashion finds that fill her boutique, Samantha has a lesson to offer the independent retail industry. She always wanted to start a boutique. However, after doing her research by traveling to boutique about the country, sitting around and waiting for shoppers to come in as she saw at many shops just wasn’t her thing. Instead of dropping her dream, she found a different route by bringing fashion to the community instead of waiting for people to come to her. How did she do this you ask? Samantha turned an old bread truck into Pittsburgh’s first boutique on
For most women, their wedding days are the most magical and enchanted days of their lives. In order to make sure that the big day runs smoothly, however, TONS of planning is involved. From selecting a venue to narrowing down the guest list, planning a dream wedding is no easy feat. On top of all the extensive planning, brides have the biggest decision of all to make: choosing the perfect wedding dress. Are you looking for a vintage lacey number, or a silky mermaid gown? Sparkly details, or major pouf? And once you figure that out and find a dress you love, will it fit into your budget? Thankfully for brides-to-be, Jessica Berriman and her hubby-to-be Bruce Coane have created a solution to make prepping for weddings a lot easier. “We want our brides to be able to focus on other wedding details and ultimately, have a fulfilling wedding day.
If you’re a fashion-forward female who loves self-expression through exclusive clothing, chances are, you love boutiques. Let’s face it though: we’re all busy and it can be difficult to get out and shop, especially if you have young children. Eliminating the hassles of waiting in checkout lines, trying things on, and even leaving our houses through online shopping can be a major convenience factor! This past June, boutique owner Whitney Johns has made it super easy for women and momma bears to shop for trendy and affordable clothing and accessories for themselves and their little girls. Introducing her brand new online boutique, Cupcakes and Cheer! KA – Tell me a little bit about yourself and what inspired you to open your boutique. WJ – My name is Whitney and I’m married to my husband, Jason, who is a high school football coach. I have two girls; Morgan is 10 and