Tag Social Media Strategy

How to Convert Social Media Followers to Buyers

The Social Media world can be a tricky one to say the least. I manage several accounts daily and with the ever-changing platforms, it can be difficult to keep up and make sure your business pages are getting the content and exposure needed to help grow the business. That said, each platform has it’s own rules and it’s own ways that can help you convert your followers to buyers if you use them properly. Here is a breakdown of the top 3 social media platforms and my tips for getting your loyal following to buy your products: Facebook There is a new addition to Facebook, which you may not have heard about, the Shop! Yes, you can literally list your products in it’s own Facebook Shop where your followers (or anyone) can purchase your products directly just like on your website. Set up the shop just like you would your

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How to Secure Clients Through Facebook Groups

One of the big questions of being a small biz owner is, “how do I get clients?” Because as someone once pointed out to me, if you’re not making money all you really have is an expensive hobby. [Tweet “”If you’re not making money all you really have is an expensive hobby.” – @SYTBizSolutions”] I’ve learned a lot about marketing in 5+ years that I’ve been in business. Some of it from the tons of reading I do, but a lot of it comes from just learning as I go. One of the things I’ve learned is that Facebook is a great place to connect with people but there are right and wrong ways to go about getting clients. RELATED: The Best Facebook Groups to Hangout in for Entrepreneurs The Wrong Way: 1. Spamming people. Facebook is appealing because of the potential to connect with so many people at once. So when you’ve got

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Cross Promoting Social Media Platforms to Build Your Audience

Everyone wants more followers, and sometimes getting them is easier than you think! Cross-promoting your business’s social media accounts is a simple way to boost your fanbase across the board without spending a dime. Here’s how to get started: Make cross promotion easy by creating an online document to list your business’s social media platforms and a link to each: Create a document in your phone, on your computer, in Google Drive, or wherever else is convenient for you. Having all of your links in one location, and in a social media friendly format, will make promotion on the go incredibly easy. For each social media account: Jot down your number of followers. Copy the link to your public profile. Go to Google’s URL shortener Paste your link directly into the box at the top, Click “Shorten URL” Voila! Your link is magically super-short. When you’re trying to squeeze your

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The Best Facebook Groups to Hangout in for Entrepreneurs

Is it just me, or does it keep getting harder and harder to get your message across on social media? Like all I’m asking is that you let the people who CHOSE to follow me see the stuff I have to say. Likewise, if you want to blow up my feed with ads and sponsored posts, fine, I can handle it, but what I can’t take is hiding the stuff from brands and other business owners that I actually want to see. For awhile, all we had to worry about was Facebook’s ever-changing algorithm and having to pay to get our content seen. But, unfortunately, other platforms have decided to join the bandwagon and apply similar approaches. Ugh. Rant over (for now). I’m not a fan of paying for advertising on social media. Can it be successful? Yes, absolutely. But that success takes strategy, experimenting, and a hell of a lot of

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