Tag Social Media

Bloggers Know Best: Darling Be Daring

Equal parts fabulous and fun, Darling Be Daring is a top resource for some lifestyle inspiration. Working as both an online magazine and a blog, Darling Be Daring is run by two blogging superstars, Jolene and Desiree. Incredible fashion sense is well matched with bubbly personalities making Darling Be Daring an authority on all things chic.     Like traditional print magazines, Darling Be Daring offers a wide variety of insightful articles, from cooking to fashion. Learn how to create DIY masterpieces or whip up some tasty treats with Darling Be Daring’s help. Not only do these girls have tips (and clothes!) to die for, but their bright personalities and big hearts shine through all that they do. If their impeccable style doesn’t win you over, then their bubbly personalities will. These dedicated bloggers are hard at work cultivating a devout online following that believe in filling their days with

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Bloggers Know Best: A Sparkle Factor

We’re currently swooning over a certain sparkly blog that combines incredible fashion with personal styling services to die for. Meet Stephanie, blogger extraordinaire from A Sparkle Factor, a blogger devoted to helping us unlock some fabulous fashion inspiration. As a personal stylist, Stephanie shares her top favorite brands, styles and trends with her readers to keep them fashionably informed. From Twitter chats to fabulous posts, A Sparkle Factor is one girl’s stylish approach to the world, filled with tips and tricks to help you transform your style.   The best part? Stephanie was willing to share her expert advice for all the bloggers out there wanting to transform their blogs into one that sparkles.   What inspired you to start a blog?   I started my blog during a major transitional period in my life and career. I had been living in New York and working my dream job in

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How to Use Twitter Chats to Grow Your Brand

As business professionals, we are expected to know the tools of the trade. Twitter is one of these great tools. If you’re not on Twitter and are a business owner, you should probably get an account as soon as possible. Twitter is very beneficial for entrepreneurship. Whether you want to build your personal brand, communicate with influencers or maintain relationships with business stakeholders, you can use Twitter to your advantage. It’s important to note, the benefits of Twitter arise when you know how to use properly. Simply promoting 24/7 on Twitter will not be enough. Interaction and engagement on social media is key! One of the ways you can maintain interaction with key influencers and continue to expand your network is through Twitter chats. The platform allows you to connect with like-minded people and chat on various subjects. For personal accounts, you can use this platform to benefit your personal

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Bloggers Know Best: Stardust by Anastasia

    In a world of perpetual negativity, one of our favorite blogs, Stardust, offers refreshingly positive insight. The blogger behind Stardust, Anastasia, promotes a healthier lifestyle that extends past diet and exercise and tackles weighty issues of self-esteem and body acceptance. Unsurprisingly, Anastasia’s blog has spread like wildfire among the blogging community because of her wise and insightful opinions on difficult and relevant topics of today. Stardust is all about projecting your most positive self and acting as a light in a dark world. From humorous posts that will leave you grinning to deep, moving posts that will wanting to change the world, Anastasia has created an incredibly special and happy place for her readers. Fortunately for us, we were able to unlock some of her positivity and find out her tips for having a growing blog.       What made you start Stardust? I started Stardust in January this

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What Cyberbullying Taught Me about Social Media

Like most people reflecting on their high school days, I can’t help but cringe over the bad haircuts and the poor fashion sense. However, my high school cringe-worthy moments don’t just stop at awkward, gangly stage. Starting when I was fifteen, I became a target of various bullying and cyberbullying attacks from a group of stereotypical mean girls in my grade. While the incidents continued all throughout my sophomore year of high school, I was able to break away from the relentless teasing and taunts by graduating high school at 16. Although the experience taught me so much about myself and gave me incredible opportunities, one of the biggest lessons I learned from this was regarding my social media use. Having malicious and embarrassing comments splattered across the internet can easily make someone afraid of posting or engaging in social media. However, given the nature of my job, I have

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Icy Hot: Why the Ice Bucket Challenge is Spreading like Wildfire

If you’ve logged onto Facebook this week, you’ve probably come across a video of someone dumping a bucket of ice water over their head. Yes, it’s a hot summer day, but there’s more to it than that: those insane, soaking wet people are willing participants in a viral fundraiser called the Ice Bucket Challenge. Challengers also name a few friends in each video, who are encouraged to either A) take the challenge themselves, or B) donate the the ALS Foundation. ALS, short for Amyotrophic Lateral Sclerosis, is better known as Lou Gehrig’s Disease. This devastating condition has a life expectancy of two to five years, during which the patient gradually loses muscle control until they reach a state of paralysis. On average, one ALS patient dies every 90 minutes. There is no existing cure. Like many Americans, I first heard of ALS when I read an amazing book called Tuesdays with Morrie.

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Branding Fútbol for Americans…Ugh, I Mean Soccer.

He goes left, he goes right. Juke and GOOOOOOOOOOAAAAAAL! I know that you must have read that like the Spanish speaking announcers that have been made popular in the last few years. Now that we have that out of the way, soccer ratings have been soaring lately. In an article about the ratings of FIFA’s World Cup in the U.S., there was evidence that ratings have been growing steadily (up 96% from 2006 & up 39% from 2010) the last two tournaments. So what about Social Media? U.S. twitter feeds…BLEW UP. I personally tweeted on the German blowout of Brazil. 7-1 who would’ve thought? Entertainment Weekly’s article on the World Cup and Social Media records had a graphic showing events from the Germany vs. Argentina match all being in the hundreds of thousands of tweets per minute. Facebook had 88 million people discussing the World Cup champion match alone. So,

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How to Utilize Hashtags for Your Brand

It’s clear to any marketing pro, PR pro, or even a small business owner, that having a widespread social media presence is foundational to brand success. However, this success hinges upon 1) a good understanding of the ins and outs of social media, and 2) using this understanding as a launching pad to go above and beyond on social media to represent your brand. There is one element of brand success on social media that is often neglected, though, which is what I’d like to talk about: that is, the use of hashtags. Let’s start from the top, assuming that you have little or even no understanding of what hashtags are and their purpose on Twitter (where they started). Hashtags are placed prior to key words or phrases that connect and resonate with your message and brand. Users can then look up hashtags that are relevant or interest them to

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