Tag Social Media

Facebook in Limbo

Noticeably, Facebook has been coming under attack lately. Tech Crunch has had plenty of embarrassing articles putting more nails into Facebook’s coffin. Only time will tell if Facebook will be able to survive the ever expanding race of the social media platforms out there. Here are some issues that Facebook really needs to look at to regain their health. Affiliate: 1. Slingshot This is Facebook’s version of Snapchat. Is it going to work? Tech Crunch asked if this was going to be Facebook’s third strike. Quite frankly, I am going to have to agree. It looks like it’s cool but it looks like it is just like what’s already out there. To me, I’m not sure if it will pan out. It feels like it’s been a waste of time. Snapchat denied a reported $3 billion to sell to Facebook as well. It’s time to figure out where to go

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Bombarded, Tales from the Timeline Crypt

Being bombarded by ads is not something that anyone wants to have. Think about when you’re watching your favorite program on TV or getting really involved in a movie on FX; now, ask yourself, how much do you love those awesome commercials asking you to buy the latest sexual health pills and how awkward that is sitting next to your parents or grandma. How about your email inbox? Don’t you love when you have some random person emailing your from a foreign country or selling you the deal of the century? Check out this funny take on this scenario by Callback on YouTube. The same goes for Social Media. Customers really don’t want to be bombarded with messages day after day. The Harvard Business Review recently posted a study where they discussed three myths about what customers want. Below are the myths and the study findings. The Myth, The Legend…Oh

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Reputation Management: Should Your Company Care?

It’s been said reputation is everything. Reputation is defined as the estimation in which a person or thing is held, especially by the community or the public generally. Forbes online had a great article that sparked my interest about Online Reputation Management. Businesses aren’t the guys who got drunk and tried to get rid of their embarrassing pictures on Facebook. Businesses want to make sure their names and brands present a reputable image to their existing & potential customers. To ensure this, companies rely on internal or external Online Reputation Management (ORM). Advertisement ORM can be done one of two ways. Like a popular movie from the 80s you can either follow the tiny, green, Buddha-like sensei or the yin to his yang, dark master with the red lightsaber. To those nerds like myself, you know who I’m talking about! The darker path includes censoring your complaints, paying people to write good reviews

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BUSINESS: Social Media Site Breakdown

  Raise your hand if you have a love-hate relationship with social media.  I do not. I love social media to a completely unnecessary extent. BUT, I know that this is a frustrating area for a lot of business owners, beginner bloggers and people who want to have an online presence in general. Last week, I was working on a Social Media Strategy for a client and I started thinking in depth about not only how to use each platform but also why each one was important for the business at hand. I was doing some research and noticed that there was surprising little to no detailed information on how the specific purposes and benefits of each platform differ from each of the others. Advertisement:   So, I wanted to take a few minutes to do a bit of a breakdown for you guys. Social media is vital to any business

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