Tag Storytelling

8 Ways to Humanize Marketing Automation

If you’re familiar with email marketing, you’ll know that when you receive a “personalized” email, it’s actually not personalized at all. Quite the opposite. Every email marketing software out there allows you to automate this, so that you can address every recipient by their first name. I don’t know about you but these days I get a little weary about getting these emails. It’s not that these personalised emails are intrinsically bad. It’s that I can’t help but feel like I’m just someone in a sales funnel to be converted, rather than a real person who needs solutions to my problems. Can you relate? My name is Mui Tsun. I help creatives and entrepreneurs grow a successful business without website and tech overwhelm. I grew up in a large Chinese family (I’m one of 11 children!) and was pretty much left on my own all the time. I grew up

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How to Create Real Life Practical Magic

Over Thanksgiving, I dug in to instances of what I call Practical Magic (for more on this concept, you’ll love Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear). After a particularly dramatic day, my fibromyalgia went haywire and I felt myself becoming overwhelmed, unable to stop it, and furious with myself for this inappropriate timing. What did I do? I got a hot shower, the release the water allowed me was striking. I was able to let go of all the effort I had made to keep it together all day long. The liquid hitting the top of my head felt exactly like a spell designed to remove the tension. Real life magic. I was so happy by that comfort that I cried. Practical Magic Method #1: Engage with the elements in full vulnerability Water, fire, earth, air. Dare to depend on them for comfort. Humanity has always done this, and we

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5 Reasons Why You Need to Give Words to Your Heart and Share Your Story

I have news for you. Ready for it? You have something extraordinary. I know that it can be so easy to look outside of yourself and think that is where the answers are. But I think it is time for you to take a moment to look within. You see that beating heart in you? You see that story that is only yours to tell? You see the journey that you’ve walked for yourself? Those things are your power. I’ve got five reasons for you why now is the perfect time to give words to your heart and share your story. Your story creates connection. When you share your story, the good and bad and all of the in between, it sparks a genuine connection with people. People can look at you and feel like they know you and you get them. That gives you the starting point to build relationship with people in a

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5 Powerful Ways Your Business Grows When You Use Your Story

You know you have a great product/service. People tell you they love what you’re doing and you’re seeing engagement within your online presence, and yet, no sales. What gives? You’re not using your soul and you’re significantly missing out on the value your story has ready to serve up for you. Even though my entire community and the success of my brand is largely attributed to and founded upon vulnerability, there was a time when sharing my story (and the struggles within it) seemed like the worst possible path to growth. I kept talking to all these other business owners around me, even my clients, seeing them struggle, and I so badly wanted to scream, “I’m with you, I’m suffering with depression and anxiety just like you.” But, it heightened my anxiety just to think about exposing my heart in such a way that could open me up to judgement. I

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