Everyone Is Not Your Ideal Client

It happens more times than not and more times than we’d like to admit. When we’re approached with the daunting question, ‘Who are your clients?’ in one form or another we end up mumbling something to the effect of ‘Um…everyone.’ Because we can’t help but wear our heart on our sleeves and hang our wallet out to dry when we’re first starting out in business. We want to be of service. We don’t want to cut anyone off. And we don’t want to say ‘no’ to someone dishing out a virtual dollar to pay for services we created from our passion. ‘If I don’t say ‘yes’ who knows when the next person will show up?’ Those kind of thoughts may run rampant in your mind right now. But this doesn’t have to be your day-to-day. The biggest wake-up call for me was when I learned after yet another ‘walk-all-over-me’ client, another reluctant refund and another dreaded coaching

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