How To Create Your Own Test Market

These days, most people think in terms of e-commerce, not local opportunities, but sometimes local is the best way to grow your business from the start. Don’t get me wrong- you need a website. Let me explain what I mean…. So, as many of you know, I launched The Cookie Cups in May of this year and had every intention of selling nationally through my carefully developed website. Then, I realized there was SO much opportunity to get the word out locally through festivals, farmer’s markets and even some local distribution at bakeries and on catering menus. I spent about a week mapping out my local plan to go direct to the customers and sell my new product line without having to open up a bakery. I spent the summer baking. Yes, “on the side” of my other endeavors, to meet my customers face to face and understand what they

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