When you see a tweet or Facebook post, a lot of thought and strategic thinking went into crafting that message. Social media has become one of the best and most effective ways to reach consumers and the public and can be an integral way to launch a new campaign. If you’ve been struggling with finding your social media strategy, here’s what is probably missing from your current strategy: Outline your goals and objectives Before you start brainstorming campaigns and approaches, this should be your first step. Set goals such as “Increase Twitter followers by 10%” or “Obtain 10 retweets a day.” Once you outline what you want to achieve with your social media strategy, you’ll be able to better think through what tactics will allow you to achieve your goals. See what type of posts have received the most feedback for you It’s important to look at what your followers interact with the post and what engages them.
You wake up, look at your Twitter follower count and realize that the number still hasn’t gone up. You’re frustrated because you know potential employers check social media accounts to see which candidates have more influence. A quick Google search shows that you can buy thousands of followers for as little as $5! Sure, they’ll be eggs and not real people but that’s a deal you can’t pass up, right? Wrong. The only place you should buy eggs for under $5 is the grocery store. Never buy Twitter followers and here are a few reasons why: 1.) Twitter is based off of interaction and fake followers can’t engage. Twitter is supposed to be a dialogue, not a monologue. If none of your followers are real, there will be no one to retweet and favorite your content. There will be no interaction between you and your followers for others to see
As business professionals, we are expected to know the tools of the trade. Twitter is one of these great tools. If you’re not on Twitter and are a business owner, you should probably get an account as soon as possible. Twitter is very beneficial for entrepreneurship. Whether you want to build your personal brand, communicate with influencers or maintain relationships with business stakeholders, you can use Twitter to your advantage. It’s important to note, the benefits of Twitter arise when you know how to use properly. Simply promoting 24/7 on Twitter will not be enough. Interaction and engagement on social media is key! One of the ways you can maintain interaction with key influencers and continue to expand your network is through Twitter chats. The platform allows you to connect with like-minded people and chat on various subjects. For personal accounts, you can use this platform to benefit your personal