How To Turn Window Shoppers Into Buyers!

Retail can be a tricky thing, especially when it comes to turning window shoppers into buyers. As many of you may or may not know, I recently opened up the first Bijouxx Jewels retail location and I am about to tell you first hand the way to keep customers interested so you have the best chance of them making a purchase! I also have some great tips for E-commerce window shoppers as well! 1. Engage with the potential customer as they’re browsing around! At this point, the customer is “window shopping.” They are looking at products and have not spoken to any sales associate yet. A quick, “ Hi, how are you?” or “ Just so you know, today is our opening sale” should get them talking. 2. Tell the customer about the brand. (I am going to assume you are not Macy’s or Nordstrom and you are an emerging brand.)

Continue reading…