What If Your Values Went Viral? A Lesson to Take From #TheDress

Left Shark, escaping llamas, and #thedress have left us glued to our screens, tapping away on keyboards, and aching for more interaction. It’s human nature to want to be part of something bigger than ourselves and these trivial trending topics have given us a space to do just that. But at the end of the day, it doesn’t add up to much – and I know you felt that as you woke up this morning, half ashamed and thinking “I can’t believe I defended the color of a dress last night.”




It’s time to start having conversations that count. It’s time to be catalysts for change. You have more to offer the world than weekly Bachelor live tweets and callous complaints about the barista that got your order wrong. We need more from you.

The world needs to hear what you’re passionate about and what you value. We need you to spread the word about causes you care for and companies that are making a difference. This doesn’t mean solely writing somber and sobering statuses about poverty levels in third world countries. It means sharing stories of substance. It could be an article that made you smile, solid career advice for others in your niche, or something as simple as an inspirational quote that helped you through a rough morning. It’s about passing on stories that motivate us to be better and sharing your side with the honesty and humor that only you can provide.

And even though it’s “just Twitter” and the Internet is not a place to take anything too seriously, it’s the largest and loudest megaphone we’ve got. Don’t believe me? See just how big your impact is with Twitter’s Analytics tool. In a single month, I gained over 15,000 impressions with 85 tweets. That’s 15,000 opportunities to make an impact.

Don’t set yourself up to be the girl who spent a whole week defending the color of a dress that doesn’t even deserve to be talked about in the first place. You’re so much more than that – I promise.

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  • Great post and so true…

    • Allison Adams

      Thanks Dolly!

  • This is so powerful. We truly can use social media to support and encourage others. I am inspired every time I come here… Thanks for always posting such great content!

    • I am SO honored to hear that! THANK YOU for reading what we have to say! I’d love to have you do a guest post sometime! <3

  • This is a great post. It’s very true that our personal voices can get muddled in this huge world wide web. Staying true to self is super important and I believe our individual readers really do appreciate.

    • Allison Adams

      Patricia, I could not agree more! There’s no better way to stand out and make a difference online than by staying true to yourself.

  • This is one of the most poignant, to the point pieces I’ve read in quite a while. It’s fun to get caught up in some of what goes viral, but especially since my blog focuses on disability and social justice, I also believe in the importance of using social media for good.

    • Allison Adams

      Thank you so much, Emily! Of course it’s important to have fun online, but it’s also crucial that we use our platforms for good as well – and you certainly are!

  • Oh. My. Gosh. I love this post SO MUCH! Nothing frustrates me more than live tweets of The Bachelor (why is that show still even on?!) or things like Alex from Target going viral. There are so many incredible things going on in the world, and I don’t understand why more people aren’t talking about them. That’s why I was so quick to jump in on the Ice Bucket Challenge, because that was an incredible way for people to spread the word about something that actually mattered. Great post!

    • Allison Adams

      Thank you, Tiffany! I think the problem is that people still view social media as an outlet to vent and have fun and not to ignite change, when in reality it can be both! I could not agree more about the Ice Bucket Challenge – millions of people now know about ALS when they might not have otherwise 🙂

  • A very good reminder and post. That is why it is always important to carry yourself online as you would in person. Upholding personal and blogging integrity.

    xxcheers & have an excellent weekend, Meag

    • Allison Adams

      Thanks, Meag! Integrity is everything. Our online personas are most influential when we stay true to ourselves. Have an excellent week!

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