In public relations we call, email, tweet and write all day long. It’s so easy to follow a to-do list and forget about the connection you could be making. Editors are a large part of our connections, so how do you make them a friendly connection instead of business acquaintances?
[Do your research]
Before you make a new contact, find out more about them. Try to find a photo, an interview or a bio. What exactly is their position? Where did they go to school? You might have more in common then you know! Showing you want to know them will go a long way. Try to make a connection not a business deal!
[Pick up the phone]
Don’t be afraid to give them a call. Emails get lost, spammed or ignored. Calling contacts, even just to introduce yourself and secure future contact information, will be more memorable then an email. This will also show them you aren’t afraid to take charge!
[Never forget your manners]
If you get directed to an assistant or secretary, always be polite. A first impression with one connection can change your reputation with another!
Don’t forget to send your thank you cards or tweets! Let them know you appreciate their time and collaboration.
Always be patient, yet persistent. Editors are very busy, so don’t take a delay personally. Continue to contact them, but be able to get to the point when you do reach them.
Connect with them on social media! Stay updated on what’s happening with their publication or media. Knowing if they’re going through a major change or having an anniversary issue will be great to know! Make sure you always mention them and encourage your following to check them out! Sharing the limelight will benefit both parties.
Don’t try to be someone else when you communicate with them. Show your personality and don’t worrying about fitting in to their “brand.” They will appreciate the honesty and openness. Let them know who you are and who they’ll be dealing with. They’ll be able to trust you and that’s the most important part of the connection!